7 Chiropractic Blog Topic Ideas To Build Patient Trust

Every minute of every day, there are 70,000+ health-related searches on Google, yet unfortunately, only 28% of healthcare marketers say they have a clearly documented healthcare content marketing strategy. Despite the value of blogging, the healthcare industry is lagging in this regard, as most practices don’t have the time or resources available to craft a compelling content marketing strategy. That’s why we have created these 7 blog post ideas to help your practice boost its online visibility and attract new patients.

1. Write Treatment or Procedure FAQs:

This is an ideal place to start because you likely have this information already written. Now, you can put it to use for you. Transform your common patient inquiries into a dedicated blog post, and then consider using individual FAQs as a jumping off point for more blog posts. For example, you might create a blog post titled, “Understanding Chiropractic Adjustments,” where you answer common questions about what to expect during a chiropractic adjustment, the benefits, any potential side effects, and how often patients should receive adjustments for various conditions. This efficient method not only serves as a valuable resource for existing patients but also attracts prospective patients searching online for answers. Click the link below for an example of a FAQs article.

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2. Create a Post About Services, Procedures, or Treated Conditions:

Although not an obvious blog post, this is crucial for your online presence. These pages should effectively communicate what you offer, helping patients understand the scope of your practice. It establishes your authority within your practice and online. You might write a post about chiropractic care for sciatica, outlining symptoms of sciatica, how diagnosis is made, how chiropractic care can help alleviate those symptoms, the specific treatments offered, and patient testimonials related to sciatica treatment. Click the link below for an example of a procedures article.

Londer Family Chiropractic | Cold Laser Therapy

3. Make Those Listicles:

Engage your audience with list-driven posts. By organizing information in an accessible format, you cater to the varied needs of your readers, from those seeking general awareness to those ready for specific advice. A post titled, “10 Benefits of Regular Chiropractic Care” could be a compelling listicle that highlights the advantages of chiropractic treatments, such as improved posture, relief from back and neck pain, enhanced athletic performance, and prevention of joint degeneration. Click the link below for an example of a list article.

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4. Master Your ‘What Is’ Pillar Pages:

Create comprehensive guides that address all facets of a specific healthcare topic. This ambitious content should act as the cornerstone of your blog, supported by cluster content to enrich your site’s information network. For example, a pillar page titled “What Is Chiropractic Care?” could serve as a comprehensive guide, covering the history of chiropractic medicine, the philosophy behind it, various treatment techniques, conditions treated by chiropractors, and the science supporting chiropractic care. Click the link below for an example of a pillar page.

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5. Use the News:

Offer your unique perspective on current health news, making your practice a source of informed analysis. If a new study is published showing the benefits of chiropractic care in treating headaches, you could write a blog post analyzing the study, explaining its significance, and discussing how these findings apply to your treatment approaches for patients with headaches. This strategy not only showcases your expertise but also engages your audience in meaningful discussions. Click the link below for an example of a news commentary article.

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Attract New Patients On Google

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6. Highlight Patient Testimonials:

Share detailed success stories and case studies to connect with your audience on a personal level. It’s easy to turn this into a series that patients enjoy, while also highlighting your success stories. A blog post like “John’s Journey to Relief: Overcoming Chronic Back Pain with Chiropractic Care” could include before-and-after scenarios, the treatment process, and quotes from John about how chiropractic care improved his quality of life.This type of blog post illustrates your practice’s commitment to personalized care and its positive impact on patient health. Click the link below for an example of a patient testimonials article.

Dr. Doug Howell Chiropractic & Wellness | Testimonials

7. Everybody Loves a “How To…” Guide:

Provide valuable step-by-step guidance on common health concerns. These informative posts build trust with your audience, showcasing your practice’s dedication to helping patients without expecting anything in return. A blog post titled “How to Improve Your Posture and Reduce Back Pain” can offer readers step-by-step advice on exercises, daily habits, and ergonomic adjustments for the workplace or home, all aimed at improving posture and reducing the risk of back pain. Click the link below for an example of a “How To” article.

Reinhardt Chiropractic & Wellness | How to Get A Slipped Disc Back into Place 

These ideas serve as the foundation of a solid blogging strategy, allowing you to leverage your knowledge and expertise to establish a strong online presence. Our expert team at Online Chiro is here to support you in this journey, offering everything from website creation to publishing custom content for your blog. Reach out for a free consultation to explore how we can help you succeed in the digital landscape.

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