8 Ways to Use SEO Strategies for More Profitable Patients
Did you know that there are roughly 3.5 billion Google searches every day? You may be asking yourself, what’s the best way to get your chiropractic practice to the top of those searches? With an estimated 35 million Americans visiting chiropractors annually, there are tons of opportunities for growth, and you need to showcase your practice on the digital marketplace and increase patient visits. One of the absolute best ways to achieve the highest possible search engine ranking is to employ a powerful search engine optimization (SEO) plan to get noticed by high-intent patients in a cluttered space.
Understanding how to use SEO for your chiropractic practice can lead to more people finding your website and booking your services. To get to the top of search engines, you’ll need to do more than just pick a few keywords and repeat them throughout your website. If you’d like to gain maximum visibility and attract people to your practice, a fresh website and a digital marketing strategy that includes an SEO plan will get you on the right path.
Luckily, we’ve laid out 8 SEO tips for you to follow, which should help boost your website’s exposure and increase your patient acquisition.
- Domain Authority Score
If you wish to see how well your website’s domain authority is rated, you can have that checked with a free tool. Moz domain authority checker will rate your website’s rankings on Search Engine Results (SERPs) and give it a score from 0 to 100.
Your score is calculated through a type of machine learning that predicts how likely Google is to show your web domain when someone conducts a relevant search. You should aim for a domain authority score above 60, which is considered excellent. Scores between 50 and 60 are considered good, and between 40 and 50 is average. Scores under 40 should alert you that your website may need some reworking and retooling. If you’re unsure how to revamp your website, you may consider outsourcing your web design.
- Google Analytics
Google Analytics provides users with their own free personalized dashboard that explains how people found their site and what they do once they’re on it. You can track important statistics and insights to understand your website’s trends and traffic.
Understanding this data is key to figuring out how to optimize your website. You’ll learn which keywords people use to find your site, what parts of your site are most popular, and how long people stay on your site. Plus, Google Analytics users can see which actions people take on your site (like signing up for email lists and booking appointments). Once you analyze this data, you can enhance your site to convert more visitors into new patients.
- Google Search Console and Bing Webmaster
Google Search Console (GSC) gives its users pivotal search traffic information like search impressions, clicks, click-through rate (CTR), and much more. With GSC, you can also identify and correct issues like malware, server errors, and site load issues that may affect your search engine performance.
Bing’s version of this tool is called Bing Webmaster. It provides similar information for the Bing search engine. When you use Bing Webmaster, you can resolve issues that prevent higher search rankings and monitor your backlinks.
- Site Map Submission
Site maps are files that you provide to search engines that detail the layout of your site. It includes links, videos, photos, and all other files contained on the website and how they all relate to each other to form the site as a whole. This helps search engines understand the structure of your website and how to crawl it more efficiently, which leads to improved views. With this, you can ensure the most important pages of your site are shown first in search rankings.
Submitting a site map will dramatically improve traffic by telling search engines which pages to prioritize and how people can find them. You can submit site maps on both GSC and Bing Webmaster.
- Quality Backlinks
Backlinks are links from one website to a page on another website. These are another important piece when it comes to search engine rankings because they show that others find the information on your site worth mentioning and connecting their pages to.
Having 60+ quality backlinks is an excellent goal for most sites. Between 40 and 50 is good, but below 40 is subpar. However, don’t use shortcuts to get more backlinks. You should take care to ensure your backlinks are high-quality. If your site is linked to a lot of irrelevant or shady websites, it will make you look bad by association.
- Authority Builders
Another way for your website to build trust is to have your content featured on external, trusted websites. This tactic is known as utilizing Authority Builders. With this strategy, you will leverage a website that is already a well-respected resource of information and have your content featured on it. Having your content featured on a site like this, it legitimizes the information you provide and directs people to your website for more information, and can even help book more appointments. Plus, high-profile sites like this generally appear at the top of search rankings, so they can help attract attention from people looking for expertise who may not otherwise have found your website online.
The best example of an off-site authority builder is WebMD. WebMD’s domain authority score is 94 out of 100, making it one of the most trusted resources for high-quality health information on the internet. If you create a profile on WebMD, it allows you to benefit from their high domain authority, increasing your exposure and securing new patients in the process.
Aside from WebMD, examples of other high-authority sites would be Vitals.com, Yelp, and RateMDs.
- Online Reviews
Did you know that more than 90% of people consult online reviews before making healthcare decisions3? Additionally, around 60% of people say they select their healthcare providers because of positive online reviews.
Managing and monitoring patient reviews has become more important than ever when it comes to building a stellar online reputation. Plus, many authority-building sites — like WebMD, US News & World Report, Google Business Profiles, and others — feature patient reviews.
The best way to get rave reviews is to be a practice that leaves patients feeling good about their experiences. SEO training can certainly help, but if you are swimming in negative reviews, it will look bad on your practice no matter what. However, some negative reviews are part of the process and they will occasionally pop up, but doing your best to maintain a respected practice is your best defense against them.
Patient reviews found on credible sites often rank higher on search engines. By using reputation management software, you can get notified about reviews and respond to feedback. This is the best way to show patients that you care about their experience, which not only fortifies your online reputation but also builds a deeper connection with your patients.
- Google Business Profile
Google Business Profiles is a free tool that allows you to establish your business on Google. You can post relevant information like your operating hours and location, add photos of your practice, post any special offers, and share any critical updates. This is also where your patients can leave reviews. Plus, your business will show up on Google Maps after creating a Google Business Profile, making it easier for patients to find your office.
To make your chiropractic practice’s online presence even more seamless, you can directly message prospective patients who have questions about your practice and provide them with any information they need. Your Google Business Profile dashboard also features helpful insights about how people find your profile, what they do on your website, and other key insights to improve your search performance.
Incorporating these SEO tips into your digital marketing strategy will help your chiropractic office acquire more patients and establish a strong online reputation.
Now more than ever, consumers are turning to the web to seek out providers by reading and comparing clinician reviews and generally engaging in more informed healthcare decision-making. To meet their expectations both on and offline, your practice needs to make sure prospective clients find your site, readily identify how reputable you are, and easily contact you for more information and book their appointment.
You know your practice needs digital marketing services, but you don’t need to be an expert- Online Chiro can help!
Online Chiro is a unique, affordable online marketing service for chiropractors, offering powerful websites, advertising, social media, reputation management, search engine solutions, telemedicine, and patient education. Unlike most digital marketing services, we have deep insight into the chiropractic industry, which allows us to seamlessly market practices and maximize our client’s success.
Trusted by several premier Chiropractic associations, Online Chiro prides itself in building strong online presences that attract more patients, save time and money, and simplify your processes. All under one roof. For more information or to see a demo, visit onlinechiro.com.