There are three costs associated with Online Chiro’s Facebook Ads service:

• $199 one-time fee: We set up your practice in our advertising tools and systems.
• $149 monthly management fee: We keep your successful ads running and create new ones as needed.
• $149 minimum monthly advertising spend: We use this amount to bid on your ad placements. You can increase your monthly budget, but $149 is the minimum amount to see results with your ads.

Online Chiro’s Facebook Ads service maintains HIPAA compliance by making sure not to mention protected personal information about your chiropractic patients, such as their full names. One successful way to attract new patients is to show them examples of your chiropractic care, so we sometimes use patient testimonials in your Facebook Ads. However, we always leave out any personal details that could be traced back to them.

The call tracking feature of Online Chiro’s Facebook Advertising service assigns a specific number to use on the landing pages for your ads. When a Facebook user dials the number, our system logs the originating source and records the conversation. We use this information to see which ads do and don’t bring in new patients so that we can continuously refine your campaign to give you the maximum return on your investment.

Online Chiro will work with you to identify Facebook users to target with your ads. We will look at the following characteristics:

• Demographics: Age, gender, income, occupation, education
• Interests: What products, services, topics, or activities they like
• Behaviors: How they spend their money, what they do in their free time

Facebook lets you get pretty specific with your target audience to ensure you advertise to users who are most likely to be interested in your chiropractic services.

Meta owns both Facebook and Instagram, so advertising on these social media platforms works in a similar way. You use Meta Ads Manager to manage ads for both platforms, which means you get the same detailed audience targeting and the same bidding system to determine ad placement.

However, the platforms differ in regards to ad type and target audience. Instagram has a younger user base, so you may want to use Instagram Ads instead of Facebook Ads if you have a young target audience for your chiropractic services. Additionally, Instagram Ads must include images or videos, while Facebook Ads can have any combination of text and imagery. That being said, Facebook Ads with visuals tend to perform better, so we recommend including them regardless.

Online Chiro focuses on Facebook Ads with our advertising service. Contact us to determine if Facebook is the right advertising platform for your practice.

People use Google when they are actively searching for chiropractic services. They are ready to book an appointment, so seeing your ad at the top of their search can position you as the solution to their chiropractic concern.

On the other hand, people don’t turn to social media when they have an urgent chiropractic issue, so advertising on Facebook is unlikely to turn users into patients immediately. Instead, your ads are educational, giving users information about your services so that you remain top of mind when they need chiropractic care in the future.

Both Google Ads and Facebook Ads play a key role in building brand awareness for chiropractors, which is why we recommend splitting your advertising budget between these two channels. Contact Online Chiro to see how we can help with this by bundling our paid advertising services.