Author: Katie McNichols

A key part of a potential patient’s research process is reading reviews from past patients. They want to know what your patient experience is like so that they can compare...

Local SEO is the process of optimizing your online presence to appear in local search results on Google. By improving your website, directory listings, and more, you make it more...

Gone are the days when patients would find your chiropractic practice through word-of-mouth. Today, most patients use the internet to search for chiropractors, which makes having an online presence important...

A core update is a significant change that Google makes to its search algorithms and systems. Since information on the internet is always changing, these updates give Google a chance...

The design of your practice website shapes first impressions. A modern, professional design makes it easier for prospective patients to learn about your chiropractic services and book appointments with you....

Over 93% of the U.S. population uses social media. With how widespread it is, you could be missing out on a large audience of potential patients if you don’t promote...

Google Business Profile is a tool from Google that lets you control how your chiropractic practice appears in Google Search and Google Maps. Formerly known as Google My Business, this...

For years, Google has been the top way patients found local chiropractors. But today, AI-powered tools, such as ChatGPT, are rapidly changing how patients search. Google still dominates the space...

Hashtags first became popular on Twitter, or X, but they are now commonplace across Instagram, TikTok, Facebook, YouTube, and other social media platforms. Their main purpose is to group similar...

In order to grow their practice, chiropractors must meet potential patients where they are. Most U.S. adults spend time on social media, and 70% of them use Facebook. This makes...