Think of your online presence as an ecosystem—different elements working together to create a healthy, thriving digital identity. When one piece is weak, the whole system struggles. But when everything works together, you attract new patients and grow your practice.

At Online Chiro, we have coined the term Web Presence Ecosystem to describe every digital touchpoint a potential patient might have with your practice. These touchpoints include:

• Your Practice Website
• Search Engine Optimization
• Reputation Management
• Social Media Marketing
• Paid Advertising

Below, we explore each element in detail to teach you how to build a strong online presence.

Your Practice Website

Your website is the digital front door of your practice. It’s where potential patients go to learn about who you are and what you do. An intuitive, professional design makes it easy for website visitors to find this information, which is the first step in them choosing you as their chiropractor and booking an appointment with you. So what makes for a well-designed chiropractic website? Keep reading to learn about key web design principles.

Intuitive Navigation

Website visitors should be able to find the information they need quickly and easily. One way to ensure this is to include a navigation bar along the top of your website that links to your core pages. For a chiropractic website, you might include your service descriptions, about page, patient resources, and contact page.

Mobile Responsiveness

Mobile devices account for over 50% of global website traffic, so make sure your practice website is mobile-responsive. A responsive design means the page automatically adjusts to a visitor’s screen size. For example, images would be smaller on a smartphone than on a laptop.

Clear CTAs

Calls to action (CTAs) guide website visitors to take a certain action. In the case of a chiropractic practice, you want visitors to book an appointment. Place CTA buttons on every page of your website to guide visitors to your contact page, where they either call a number or fill out a form. 

High-Quality Imagery

Good web design balances text with imagery to avoid overwhelming visitors with too many words to read. Incorporate imagery into every page on your website. Stay away from generic stock photos, and opt for real, professional images of your team members and office space.

Check out our blog post on best chiropractic website design for more design tips.

Search Engine Optimization

Your practice website is only valuable if people can find it. That’s where search engine optimization (SEO) comes in. SEO is the act of proactively optimizing your website to increase its chances of ranking for search engines, particularly Google. Google uses a lot of factors to determine what practices appear in local patient searches, but here are some of the most important ones to keep in mind for SEO.

Create Quality Content

Google is always going to value what website visitors want over everything else, and what visitors want from your website is to learn about your chiropractic services and area of practice. Make sure every page on your website works toward that goal because content for the sake of content can actually hurt you by confusing Google and visitors.

Implement Keywords Strategically

To increase your chances of ranking in as many searches as possible, each page on your website should have a target keyword. You can use an SEO tool like Semrush to find a keyword that potential patients are searching and that relates to the topic of the page. Use this keyword in the page title, and sprinkle it in a few more times throughout the copy. 

Use Structured, Skimmable Formatting

Make it easy for Google to quickly skim and understand what your web page is about. You can do this by using headings to introduce each new topic, making paragraphs a maximum of two to three sentences long, and using bullet points for lists with at least three items. These tips also make your content more digestible for visitors, which is a win-win.

Build Topical Authority

Topical authority is the SEO process of establishing yourself as an expert in your field by creating several web pages on a single subject. Take your area of practice—or a certain condition or treatment within it—and address it from different angles to show the depth of your knowledge on the subject. 

As AI platforms like ChatGPT have become more popular for searching, AI optimization (AIO) has emerged as another practice to implement in your digital marketing strategy. Luckily, there is a lot of overlap between SEO and AIO, so you can apply these same SEO best practices for AIO as well.

Check out our blog posts on chiropractic SEO and AIO for more search optimization tips.

Reputation Management

Reputation management refers to the practice of monitoring and influencing what your online brand looks like. For a chiropractic practice, it involves managing online directory profiles, patient reviews, and other mentions that potential patients may encounter when researching your services. Here are some best practices to help you create and maintain a positive reputation that resonates with your target audience.

Claim and Optimize Your Google Business Profile

Google Business Profiles are usually the first results for local healthcare searches. Google has likely already created a profile for your practice based on basic information it found on your website or elsewhere on the internet. You can claim it for free and add additional details, such as service descriptions and office photos, to increase your chances of appearing in search results and satisfy patients who prefer practices with complete information on their listings.

Consider Other Online Directories

While Google Business Profile is arguably the most important online profile to set up for local search visibility, there are other online directories and review sites you should consider as well. Google looks for consensus among patients when it’s determining your credibility, so having profiles on Yelp, Zocdoc, and/or Healthgrades can help boost your practice’s rankings.

Encourage Patients to Leave Online Reviews

Your directory profiles will rank higher in search results and provide more insight into your chiropractic care if they have a lot of patient reviews. You can encourage satisfied patients to leave positive reviews by sending them a follow-up text or email after an appointment thanking them for their visit and requesting their feedback.

Respond to All Patient Reviews

Respond promptly to both negative and positive reviews. Thanking patients for their positive feedback and showing appreciation for their trust can build a relationship that keeps them coming back for future chiropractic concerns. For negative reviews, acknowledge the patient’s concerns, apologize for any inconvenience, and offer to discuss the matter further.

Check out our blog post on chiropractic reputation management to learn more about why your practice’s online reputation is important.

Social Media Marketing

Over 90% of internet users have at least one social media profile, which means you could be missing out on a large audience of potential patients if you don’t promote your chiropractic clinic on these platforms. In addition to advertising your services, social media platforms also give you the opportunity to build relationships with existing patients and educate on the importance of chiropractic care. If you need help getting started with your social media presence, below are some content ideas to use for inspiration.

Educational Videos

Create videos explaining common services, conditions, and adjustments in your area of practice. By providing valuable information, you can position yourself as a knowledgeable and trustworthy chiropractor, attracting new patients.

Patient Testimonials

Share testimonial videos or written reviews in your social media posts. You could do a “Patient of the Month” series, where you highlight a different patient’s success story. This not only provides social proof of the quality care you provide, but it also makes your current patients feel valued and appreciated. 

Seasonal Wellness Tips

Tie your content to the time of year. For example, you could educate patients on how to maintain spinal health while sitting all day during the back-to-school season. By addressing seasonal health concerns, you show that you are attuned to your patients’ needs and are providing relevant and timely information.

Infographics

Create infographics to explain common chiropractic techniques you use, offer quick neck pain relief tips, or talk about other topics related to your area of practice. Consider using a tool like Canva to make professional-looking graphics with bold colors, large text, and clear icons.

Check out our blog post on chiropractic social media marketing for more content ideas.

Paid Advertising

What we have discussed up until this point has been organic marketing. Organic marketing is a free or low-cost way to build brand awareness for your practice over time. However, there is an alternative if you want immediate visibility or quick appointment bookings: paid advertising. Below, we break down Google Ads and Facebook Ads, which are the two main digital channels used for paid advertising. 

Google Ads

People use Google when they are actively searching for chiropractic care. Google users are ready to book an appointment, so seeing your ad at the top of their search can position you as the solution to their chiropractic concern and encourage them to choose you as their healthcare provider. 

Pros

• High intent: Your ads reach users who are in decision-making mode.
• Local targeting: You can tailor your ads by ZIP code or city to reach prospective patients in your area.
• Strong analytics: You can track exactly which keywords and ads drive phone calls, form fills, and appointment bookings.

Challenges

• Higher budget needs: Competition can drive up ad costs, especially in major metropolitan areas or high-demand areas of practice.
• Ongoing maintenance: Google Ads require continuous keyword research and ad performance tracking to avoid wasting your budget.

Best For

• You are actively trying to grow your practice and fill your schedule.
• You offer time-sensitive chiropractic services like same-day appointments.
• You want measurable results like phone calls or appointment bookings.

Facebook Ads

People don’t usually turn to social media when they have an urgent chiropractic issue, so advertising on Facebook is unlikely to convert users into patients on the spot. Instead, your ads are educational, giving users information about your specialty and services so that you remain top of mind when they need care that falls within your area of practice in the future. 

Pros

• Cost-effective reach: Facebook Ads typically use less of your advertising budget than Google Ads.
• Visual storytelling: You can make your ads more engaging and attractive with images and videos.
• Precise audience targeting: Facebook lets you get granular with the demographics you want to target.

Challenges

• Lower intent: You’re connecting with users who are casually browsing, not actively searching for care.
• Creative needs: Successful Facebook Ads require polished imagery, which takes time and resources to create.

Best For

• You want to build brand awareness and educate your target audience.
• You have engaging content, such as seasonal spinal health tips and patient testimonials, to share.
• You want to re-engage website visitors who didn’t book an appointment.

Check out our blog post on Google Ads and Facebook Ads to learn more about how to implement paid advertising.

Final Thoughts

Your efforts across website design, SEO, reputation management, social media, and paid advertising make up your Web Presence Ecosystem. When all of these components work in harmony, your online presence becomes a patient-generating machine. If one part is weak, though, it can drag down the entire system.

At Online Chiro, we provide digital marketing services to chiropractic practices. Whether you’re trying to improve a single component or create an entire ecosystem from scratch, we can help you build an online brand that attracts potential patients.

Katie McNichols is an experienced writer and editor, specializing in digital content. The aim of her blog posts is to demystify digital marketing for healthcare professionals. She hopes to equip them with the tools they need to build an online presence that promotes their services and grows their practice.

Google released its first core update of 2026 in March, with the rollout wrapping up in April. We have prepared this blog post to walk you through the main takeaways for this core update. We also offer optimization tips you can implement across your website if you saw a drop in your practice’s rankings.

About Google Core Updates

Google does a broad core update every few months, and it’s announced through the Google Search Status Dashboard. Core updates typically take a few weeks to fully roll out, so this dashboard shows you exactly when each update starts and finishes. 

It can take a while to see the full effects of a core update on your website’s performance, so you shouldn’t panic if you see initial ranking changes or ranking fluctuations. Google recommends waiting at least one week after the total rollout to log into Google Search Console and check on your traffic and ranking data. That gives your website some time to stabilize to its new normal so that you can determine if it needs fixes to recover.

Smaller Search Updates

For years, SEO experts have speculated that Google does smaller core updates in between these major updates. Google has since confirmed that to be true, even adding a section about this to the bottom of its core updates documentation. Google doesn’t announce these smaller updates because they don’t affect websites across the board. However, if you’re seeing changes in your website performance out of the blue, this could be why.

These smaller updates are important for another reason. If your website is affected by a core update, you don’t necessarily have to wait until the next core update to bounce back. You can make changes to your SEO strategy now to try to improve your rankings before the next core update.

Spam vs. Core Updates

The other major update Google does is a spam update. While core updates affect all websites, spam updates specifically target and penalize websites Google deems as participating in spammy practices. 

Google has spam documentation that breaks down common practices that can get you flagged during spam updates. We won’t get into the details on these practices here, but what’s important to note is that you may be doing something that’s considered spam in the eyes of Google without even knowing it. If your search visibility starts dropping, don’t assume it’s a core update. Check the same dashboard from above to see if a spam update might be responsible instead.

Google March 2026 Core Update

The March 2026 Core Update started on March 27 and ran through April 8. Google didn’t provide new guidance ahead of time on what it was prioritizing with this particular core update. However, we can compare search results from before and after the update to see what changed and draw conclusions about what Google will value moving forward.

Shortly before the March 2026 Core Update, Google announced the March 2026 Spam Update, which was the shortest confirmed spam update ever, lasting one day from March 24 to March 25. Because the spam and core updates rolled out so closely together, it’s difficult to separate the impact they each had on search rankings. For this reason, the following section looks at the March updates together.

Optimization Takeaways

Below are some common patterns among the websites that are ranking well following Google’s March updates. We have framed them through a chiropractic lens to help you optimize your practice website if you’ve seen a drop in performance since March.

Prioritize Information Gain 

Information gain is a Google ranking factor that measures how much new information you provide with your content. Instead of regurgitating what’s already out there, you want to give your unique perspective or original research on the topic.

You have years of experience in the chiropractic field, so use it to add expert commentary and personal insight to your content. For example, a chiropractor creating a web page about sciatica might include an explanation of how they approach working with patients to treat this condition.

Narrow Your Focus

Google favors websites that show their expertise in a particular area. If you cover numerous subjects across several fields, your website performance could take a hit because Google assumes you can’t possibly be an expert on every topic under the sun.

For your website, stick to creating content about your specific chiropractic area of practice. You can narrow your focus even further by concentrating on the exact conditions you treat within your area of practice. Show the depth of your knowledge on these conditions by creating several pages that discuss them from different angles.

Use AI Strategically

Google is starting to crack down on AI use for content creation. It isn’t penalizing AI-assisted content outright, but it’s targeting content that’s been churned out at scale without any human input.

The approach we recommend taking is using AI for assistance, not for the entire content creation process. For example, you can use it to brainstorm topics for blog posts or even write a rough draft for a blog post. But make sure you proofread the draft for accuracy and add your own expert insights before publishing it to your website.

Other Important Google Guidelines

E-E-A-T and Core Web Vitals are two terms that come up a lot in SEO. We didn’t mention them in regards to the March updates, but Google continues to stress their importance. Therefore, taking them into account can help you future-proof your website, setting yourself up for minimal disruptions during upcoming core updates.

E-E-A-T

E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. E-A-T has been at the center of what Google uses to determine content quality for over a decade, with the second E—Experience—being added at the end of 2022.

Here’s a breakdown of each letter in E-E-A-T:

• Experience: Does the content creator have first-hand experience with the topic? For example, a chiropractor might include examples of how they treat chiropractic conditions within their area of practice—with patient consent.
• Expertise: Does the creator have the formal training and professional experience to speak on the topic? For example, a chiropractor might add a bio page to their website that explains where they went to school and how many years they’ve been practicing.
• Authoritativeness: Are the website and creator known as go-to sources for the topic? For example, a chiropractor might look to improve their reputation by getting other medical professionals to cite them and asking patients to leave positive reviews on Google and Yelp.
• Trustworthiness: Is the website reliable, honest, safe, and transparent? For example, a chiropractor would be sure to have an encrypted website to protect patient data and follow HIPAA guidelines.

Though E-E-A-T isn’t explicitly mentioned in our March 2026 Core Update optimizations, Experience and Expertise do play a role in the first two tips, demonstrating how important this acronym continues to be.

Core Web Vitals

Most of what we have discussed up until this point has been about producing valuable content. But don’t forget about the basics of how your website is built because that can affect user experience. Even a website with valuable content can rank poorly if users don’t want to spend time on it.

Google uses what it calls Core Web Vitals to measure user experience. These metrics are:

• Largest Contentful Paint: LCP measures how long it takes for the main part of the page (e.g., the text) to load. Google recommends an LCP within the first 2.5 seconds of the visitor clicking on the page.
• Interaction To Next Paint: INP measures how quickly your website responds when a visitor interacts with something on the page (e.g., the page moving down when the visitor scrolls). Google recommends an INP of less than 200 milliseconds.
• Cumulative Layout Shift: CLS measures unexpected shifts in the layout of a page not caused by visitor input (e.g., an image popping up and pushing the text down). The CLS score is calculated by multiplying the area affected by the distance moved, with Google recommending a score of less than 0.1.

Google has stated that it uses Core Web Vitals as a ranking factor, so make sure you follow these recommendations to improve your user experience and increase your chances of appearing in search results.

Final Thoughts

Staying on top of Google’s core updates can be daunting, but it’s an important part of ensuring your practice remains visible in search results. Online Chiro’s team of experienced SEO professionals can take this task off your plate and implement our optimization tips for Google’s recent core update. Whether you’re looking to create new content or enhance existing pages, we’re here to help your website get noticed for the topics that matter most to your practice.common than not nowadays, so it’s something you can easily get through your website hosting provider.

Katie McNichols is an experienced writer and editor, specializing in digital content. The aim of her blog posts is to demystify digital marketing for healthcare professionals. She hopes to equip them with the tools they need to build an online presence that promotes their services and grows their practice.

So what makes for a well-designed chiropractic website? In this article, we help you answer this question by exploring five of the best chiropractic website design examples we’ve seen. We call out what they are doing well so that you can apply these best practices to your own website.

Why Chiropractic Web Design Matters

Your practice’s website is where potential patients go to learn about who you are and what you do. An intuitive, professional design makes it easy for website visitors to find this information, which is the first step in them choosing you as their chiropractor. Here are some additional reasons why the design of your website is important.

Enhancing User Experience

User experience describes what it’s like for patients to interact with your website. Factors like page organization and load speed can affect ease of navigation. This is important because the easier you make it for patients to find the information they’re looking for, the more likely they are to stay on your website and learn about your chiropractic treatments and services.

Building Trust and Credibility

First impressions matter, and a clean website can convey a sense of professionalism and care to potential patients. Add in additional features, such as patient testimonials, educational articles, and service descriptions, and you can convince them that you’re a credible chiropractic professional they can trust to help with their health concerns.

Increasing Appointment Bookings

Once website visitors learn about your background and services and feel confident in your expertise, they may be ready to take the next step in becoming a patient. Adding buttons throughout your website and having a dedicated contact page with a form and/or phone number can make it easy for them to schedule an appointment with you.

Improving Search Visibility

Search engines like Google heavily consider user experience and credibility when they’re determining search rankings. They are more likely to show your website in search results if your pages demonstrate your chiropractic expertise and are easy to navigate. This helps you reach new patients because it puts you in front of more people who are searching for chiropractic care in your area.

Important Elements of Effective Chiropractic Website Design

From navigation to imagery, there are several elements that go into designing a functional website. We explore these design elements below and touch on a few features that are specific to the chiropractic industry, such as appointment scheduling and Health Insurance Portability and Accountability Act (HIPAA) compliance.

Intuitive Navigation

Website visitors should be able to find the information they need quickly and easily. One way to ensure this is to include a navigation bar along the top of your website that links to your core pages. For a chiropractic website, you might have a navigation bar organized in the following way:

• Services: Create a page for each chiropractic service you offer.
• About Us: Build a “Meet the Team” page with a photo of each team member and a brief description of their role, background, and education. You can also create another page under this tab that loads testimonials and reviews from past patients so that prospective patients can see proof of your chiropractic care.
• Patient Resources: Put blog posts, videos, infographics, and any other educational resources you have for patients under this tab.
• Contact Us: Insert a form on this page that visitors can fill out to schedule an appointment with you. Every page on your website should have a “Contact Us” button that directs visitors to this page.

Mobile Responsiveness

Many patients conduct research and view websites on their mobile devices. This makes it crucial for your practice website to be both mobile- and desktop-friendly. A responsive design automatically adjusts to the screen size the visitor is using to give them an optimal viewing experience. For example, images on your website may get smaller when someone is using their smartphone as opposed to their laptop.

Patient Testimonials

Featuring testimonials on your website can provide social proof, reassuring potential patients about the quality of your care. The best way to utilize testimonials is with a dedicated page. However, you can also include a section or carousel on your homepage that highlights a few of the most notable ones so that visitors see them right away.

Clear CTAs

Calls to action (CTAs) guide website visitors to take a certain action. In the case of a chiropractic practice, you want visitors to contact you to book an appointment. Place CTA buttons on every page of your website to guide visitors to your “Contact Us” page, where they either call a number or fill out a form. The button should stand out (e.g., large text size, bright color) so that visitors see it and know what you’re asking them to do.

High-Quality Imagery

Good web design balances text with imagery to avoid overwhelming visitors with too many words to read. Incorporate imagery into every page on your website. Stay away from generic stock photos, and opt for real, professional images of your team members, exam rooms, and reception area. 

Fast Load Time

Page speed is critical for the user experience and search visibility of a website. You want each page on your website to load in under three seconds so that visitors don’t get frustrated and leave your website without exploring it. Numerous factors go into determining load time, but some examples include the size of your images and the number of plugins you add.

Robust Accessibility Features

Accessibility is important for all websites, but it’s especially important for chiropractic practices that might be treating patients with disabilities. Write descriptions (i.e., alt texts) for images, turn on captions for videos, and take other steps to follow the Web Content Accessibility Guidelines (WCAG). WCAG — along with federal, state, and local laws — ensure internet users with visual, motor, auditory, and cognitive disabilities have equal access to the information on your website.

HIPAA-Compliant Encryption

The beginning of every website URL has either “http” or “https.” The letter “s” stands for “secure,” which means the website data is encrypted. All chiropractic websites should be encrypted because healthcare professionals have an obligation to follow HIPAA guidelines and protect patient data that might pass through their websites. Encryption is more common than not nowadays, so it’s something you can easily get through your website hosting provider.

5 Examples of High-Performing Chiropractic Websites

Looking at examples of chiropractic website designs can help you get inspiration for your own practice website. To save you from blindly searching for examples, we pulled a list of five chiropractic websites our team at Online Chiro designed. Keep reading to explore their most notable features.

Edmond Chiropractic Center

Feature of Note: Patient Testimonials

The website for Edmond Chiropractic Center displays positive reviews from patients in two places — on the homepage and on a dedicated testimonials page. The graphic for the testimonials includes several interactive elements, allowing site visitors to separate the reviews by platform (Google or Yelp), click on each review for more information, and even leave a review of their own. There’s also an AI-generated summary that highlights similarities across the patient reviews so that visitors don’t have to read through all of them.

SR Healthcare

Feature of Note: FAQs

SR Healthcare lists frequently asked questions (FAQs) about chiropractic care at the bottom of its homepage. These FAQs are designed to address common patient concerns and showcase the practice’s value so that potential patients feel ready to book an appointment without combing through the rest of the website. Although, if website visitors still have questions, SR Healthcare continues the FAQs with a full page under the “Resources” tab.

Malmed Chiropractic

Feature of Note: Pain Identifier

Malmed Chiropractic has a graphic on its homepage to help prospective patients identify their chiropractic concerns. When a website visitor hovers over a word, it shows that part of the body on the graphic. Clicking on the word takes them to a new screen that explains what might be causing this discomfort and how the practice can help treat it. This explanation is designed to convert visitors into patients because it ends with a CTA button to book an appointment.

Back to Health Chiropractic & Wellness Center

Feature of Note: Contact Form

Back to Health Chiropractic & Wellness Center makes it easy to contact the practice and schedule an appointment. There is a dedicated contact page with a form, but this same form is also embedded onto every other page on the website. This catches the visitor’s eye more than a small CTA button and allows them to reach out without leaving the page they’re currently browsing.

Burgdorf Specific Chiropractic

Feature of Note: Provider Pages

Burgdorf Specific Chiropractic has a main “Meet the Team” page that lists the providers at the practice. It links out to specific pages for each provider with more information on their education, experience, and approach. The provider-specific pages use subheadings to organize the descriptions, making it easier for potential patients to skim the practitioner bios and get a feel for their chiropractic expertise.

Final Thoughts

Your website’s design is essential for patient acquisition and retention. By enhancing user experience, building trust, increasing appointment bookings, and improving search visibility, a well-designed website can significantly benefit your chiropractic clinic. We hope the examples we explored in this article inspire you to evaluate your own website and implement design best practices.

At Online Chiro, we specialize in website designs and online marketing solutions for chiropractic practices. Whether you need a completely new website or specific enhancements to your existing one, Online Chiro can help you achieve your goals and grow your online presence.

Katie McNichols is an experienced writer and editor, specializing in digital content. The aim of her blog posts is to demystify digital marketing for healthcare professionals. She hopes to equip them with the tools they need to build an online presence that promotes their services and grows their practice.

Are you looking to integrate social media into your chiropractic digital marketing strategy? Keep reading to learn about why social media marketing is important and what social media platforms are popular. We also include a list of content ideas to help you get started with posting on your social media pages.

Benefits of Social Media Marketing for Chiropractic Practices

Your social media pages are an extension of your website. They help build a reputable online presence for your practice, telling prospective patients who you are. Here are more details on the importance of social media in chiropractic marketing.

Increases Online Visibility

Most patients find chiropractic providers by searching for services online. Aside from having a website, creating social media profiles is another way for your practice to appear in these patient searches. By maintaining active social media pages, you make it easy for patients to find your practice and learn more about what you do.

Builds Trust and Credibility

One of the main ways to leverage social media as a chiropractic professional is to post educational content related to your area of practice. Having a profile full of informative content establishes you as a trustworthy provider. Because you have this credibility, a social media user looking for a new chiropractor is more likely to choose you to book an appointment.

Improves Patient Retention and Engagement

Social media allows you to stay connected with existing patients between visits. When patients feel like you engage with them and care about their well-being, they are more likely to stick with you as their provider as opposed to switching to a new chiropractic clinic.

Drives Patient Growth

The byproduct of building trust and improving visibility is that you remain top of mind for social media users. When they need chiropractic care for something within your area of expertise, they are likely to remember your practice’s valuable content and book an appointment to see you.

Popular Social Media Platforms for Chiropractors

One of the most important steps in implementing social media marketing is choosing the platform or platforms for which you want to create profiles. Below is more information on the ideal target audience and content type for some of the most popular social platforms.

YouTube

YouTube is the most popular social media platform, with 84% of U.S. adults saying they use it. This platform is meant for long-form videos. For a chiropractor, we recommend it for educational videos that are too lengthy for Facebook, Instagram, and TikTok, such as those demonstrating in-depth chiropractic adjustments.

Facebook

Facebook is the second most popular social media platform, with over 70% of U.S. adults using it. Facebook’s users tend to be on the older side. Younger people still use it, but they spend more time on other social networking sites. Content with a mix of text and imagery performs best on this platform.

Instagram

Instagram has a young audience. It is designed for visual, educational content. For example, you might post an infographic or video related to your chiropractic specialty. Make sure that you keep any videos short, though, as users lose interest quickly.

TikTok

TikTok also has a young audience. You can use its short-form videos to provide quick chiropractic tips related to your area of practice. You can also humanize your practice by giving behind-the-scenes glimpses of your office operations and staff members.

Other Platforms

There are two other social platforms that we want to mention for the sake of giving you a complete picture of the social media landscape:

• LinkedIn: LinkedIn helps you with professional networking, connecting you with other chiropractors and healthcare providers. 
• Twitter/X: X is most popular with celebrities and journalists, which means it’s not particularly relevant to chiropractors.

We wouldn’t recommend LinkedIn or X for new patient acquisition, but we included them in our list because you’re likely to hear about them when you research social media marketing. Instead, use YouTube, Facebook, Instagram, and/or TikTok. Choose one or more of these platforms based on your audience’s demographics and content preferences.

8 Content Ideas for Chiropractic Social Media Campaigns

Once you choose your social media platforms and create your profiles, you may be wondering how to use them. If you need help brainstorming, you can take inspiration from the following eight content ideas.

1. Educational Videos

Educational content is king on social media. Post videos explaining common services, conditions, and adjustments in your area of practice or addressing common questions and concerns patients might have. By providing valuable information, you can position yourself as a knowledgeable and trustworthy chiropractic professional, attracting new patients.

Pro Tip

Consider adding title cards to your videos. Title cards provide a brief description of what the video is about, usually with your logo, colors, and other branding elements. Having this feature reinforces your brand identity and helps your target audience find the topics that matter to them.

2. Patient Testimonials

Nothing speaks louder than the words of satisfied patients. Share testimonial videos or written reviews in your social media posts. You could do a “Patient of the Month” series, where you highlight a different patient’s success story each month. This not only provides social proof of the quality care you provide, but it also makes your current patients feel valued and appreciated. 

At the end of each testimonial post, include a callout to encourage other patients to leave online reviews on your social media pages and Google Business Profile. Positive patient feedback can reinforce your online reputation, impacting potential patients’ decision to choose your practice.

Pro Tip

Be sure to only share success stories when you have express, written consent from your patients. Even then, you must follow HIPAA patient confidentiality guidelines, which means avoiding last names, addresses, diagnoses, and other personal and medical details.

3. Behind-the-Scenes Glimpses

Give your audience a peek behind the curtain. Here are some examples of behind-the-scenes content that might keep patients engaged with your page:

• Show a day in the life at your practice
• Create a series of posts introducing each member of your team
• Demonstrate how you prepare a treatment room for an appointment
• Showcase new equipment and technology for your office

These types of posts can help potential patients get a feel for your practice and build a connection with you before they even step through the door. They can also demystify chiropractic care, making prospective patients feel more comfortable and informed.

Pro Tip

Use Instagram and Facebook Stories to share behind-the-scenes content. These platforms offer unique features like polls and questions so that your followers can give feedback on what they would like to see more of. These interactions not only boost your page’s engagement, but they also help you to tailor your content to your followers’ preferences.

4. Live Q&A Sessions

Engage with your audience in real time by hosting live Q&A sessions on Facebook and/or Instagram. This interactive approach can increase your social media engagement, demonstrate your expertise, and boost your patient retention and acquisition. 

The goal of these sessions is to answer questions and debunk myths related to your area of practice. However, you should come prepared with backup topics to discuss in case your patients don’t ask enough questions to fill the time. Every once in a while, consider collaborating with another medical provider to host a joint live session. This provides your current following with new information and brings a new audience to your page.

Pro Tip

Create a recurring schedule for your live Q&A sessions, such as “Wellness Wednesdays,” to build a regular audience. Promote these sessions across all your online platforms, including your social media accounts, email newsletter, and website, to maximize participation. After each live session, save the video so that patients who missed it can still benefit from the information.

5. Seasonal Chiropractic Health Tips

Tie your content to the time of year. For example, you could share tips on how to maintain spinal health while sitting all day during the back-to-school season. By addressing seasonal health concerns, you show that you are attuned to your patients’ needs and are providing timely and relevant content.

Pro Tip

Create a content calendar that includes major holidays and seasonal changes. Plan your posts in advance, and design them to be visually appealing with seasonal colors and imagery. Use hashtags relevant to the season to increase the discoverability of your posts.

6. Infographics

Use infographics to explain common conditions you treat, offer quick spinal health tips, or talk about other topics related to your area of practice. Consider using a tool like Canva to create professional-looking graphics with bold colors, large text, and clear icons to make them easily digestible and visually engaging.

Share these infographics on your social media channels, and encourage your followers to share them with their friends and family. This can help spread awareness about the benefits of chiropractic care and attract new patients to your practice.

Pro Tip

Include your practice’s logo and contact information on all infographics. That way, potential patients can easily search for and find your practice if they come across your graphics. Maintain consistency with your color scheme and design style to build brand recognition.

7. Local Business Collaborations

Partner with local gyms, wellness centers, or other healthcare businesses for collaborative content creation. For example, you could team up with a nutritionist to write a social media post on the importance of forming healthy eating habits. Collaborations like this can expand your reach by tapping into their audience.

Pro Tip

When collaborating with a local business, create a co-branded social media graphic that both parties can share on their channels. This ensures consistent messaging. Also make sure to tag your partner in your social media post to increase visibility and encourage cross-promotion.

8. Contests

Engage with your audience through fun and interactive social media contests. You can choose any topic for your contest, but one potential route would be to make it related to a specific holiday or season. For example, you could do a “New Year, New You” contest, where participants submit their health goals for the new year and tie them back to the chiropractic services your practice offers.

Encourage participation in your contests by offering appealing prizes, such as free consultations or discounted services. If you make your contests attractive enough, you can get a lot of entries, increase engagement on your social media pages, and grow your follower base.

Pro Tip

Clearly outline the entry requirements for your contest to ensure it runs smoothly. Use a specific hashtag for the contest to track entries easily and to create a sense of community among participants. Promote the contest across all your social media channels throughout its duration to keep the momentum going. After the contest ends, announce the winners publicly, and encourage them to share their experiences to further boost engagement and visibility.

Final Thoughts

Posting on social media is a good way to reach potential patients where they spend their time. Use our social media content ideas as a starting point to increase your practice visibility, boost your community engagement, and promote your chiropractic services. 

Online Chiro is available if you need help building a strong social media presence. We offer digital marketing solutions to chiropractic practices. Our social media management service creates content, tracks performance, and handles other aspects of your social media strategy.uding an SEO service that manages your Google profile and other local SEO efforts.

Katie McNichols is an experienced writer and editor, specializing in digital content. The aim of her blog posts is to demystify digital marketing for healthcare professionals. She hopes to equip them with the tools they need to build an online presence that promotes their services and grows their practice.

If you don’t already have a profile for your practice, we recommend setting up one. It is free to do, and it increases your chances of appearing in local Google searches when potential patients are looking for chiropractic care.

Keep reading if you want to learn more about Google Business Profile and Google My Business for chiropractors. We talk about the benefits of having a profile and give step-by-step instructions on how to create one. We also provide tips on how to optimize your profile to keep it relevant and updated.

The Importance of Google Business Profile for Chiropractic Practices

Having a Google Business Profile can drive new patient acquisition by making your practice discoverable on Google, providing information about your chiropractic services, and offering direct channels for patients to contact you. 

Here are more details on some of the benefits of setting up a profile for your practice:

• Improves your local visibility: Google Business Profile listings are usually the first items to appear for local searches on Google. Having a verified, up-to-date profile, especially one with a lot of patient reviews, sends a signal to Google that you’re a credible and trustworthy chiropractic provider. This increases your chances of showing up when potential patients search for chiropractic services near them.
• Provides information about your practice: A potential patient is likely going to compare several chiropractors before they choose one and book an appointment. During their initial search, they may just look at Google listings, so you want to make sure yours provides basic information about where you are located and what services you offer. If you leave your profile sparse, they may skip over your practice entirely.
• Gives patients a way to leave online reviews: Google My Business has a section where your patients can leave reviews about their experiences with your practice. This might be the most important component of your profile because current patients want to know that you’re listening to them, and potential patients want to see real examples of how you provide care.

How To Claim an Existing Google Business Profile

Google sometimes creates profiles for businesses, organizations, or practices based on information it discovers online. For example, maybe Google finds your practice’s website, or it sees your listings on other local business directories, such as Yelp and Healthgrades. In which case, you want to claim the existing profile and update the information on it instead of creating a new profile from scratch. Below is what that process looks like.

Step #1. Log Into Your Google Account

You need a Google account to be able to claim a business profile. Either log into your existing account, or create a new one.

Step #2. Find Your Practice

Type your practice’s name into Google Search or Google Maps. You can add your city and state to the end of your search to help Google find you in case there are multiple chiropractic businesses with the same name. 

If you don’t find your practice, then Google hasn’t created a profile for you. In which case, move on to the next section where we talk about how to set up a new profile. If you do find your practice, click the link that says “Own this business,” “Claim this business,” or something similar.

Step #3. Verify Your Practice

After clicking the link, Google will offer you a list of verification methods. The available methods can vary depending on several factors, such as business type and location, but here are some of the potential options you may see:

• Video recording
• Phone or text
• Email
• Live video call
• Mail

Choose one of the verification methods, and follow the on-screen instructions. In some cases, you may have to verify your business with more than one method.

Step #4. Wait for Your Confirmation Email

After you complete the verification steps, Google needs to review the information you provided. This can take up to five business days. Google will send you a follow-up email once it has verified your profile. 

How To Set Up a New Google Business Profile

If you can’t find an existing Google Business Profile for your practice, you are going to create a new one. Below is a step-by-step guide.

Step #1. Log Into Your Google Account

Just like with claiming an existing business profile, you need a Google account to be able to create a new profile. Log into your Google account, or sign up for a new one.

Step #2. Add Your Practice

Visit the Google Business Create page. Under “Can’t find your business?,” click “Add your business to Google.”

Step #3. Enter Your Practice Name & Business Category

Type the business name of your practice into the first box. In the second box, start typing what you do, and Google will load a drop-down menu of potential business categories to choose from. Some of the most relevant ones for a chiropractic practice include:

• Chiropractor
• Medical group
• Medical center
• Medical clinic
• Medical office

There are also business categories for specific chiropractic areas of practice, such as sports injuries and spinal adjustments. Don’t get too hung up on the category, though, because you can change it or add more later.

Step #4. Add Your Location

The next page will ask if you have a physical location. Click “Yes” and “Next,” and you’ll go to a new screen to add your address.

Step #5. Fill In Your Service Area

The next page will ask if you provide deliveries or home and office visits. Since you offer at-home and/or in-office appointments, click “Yes” and “Next” to get to the screen where you input what areas you service. You can input the entire country, an entire state within the country, or a specific city or town. You can also add more than one location.

Step #6. Add Your Contact Details

On the next screen, add the phone number for your office’s front desk and the URL for your practice’s website.

Step #7. Set Your Notification Preferences

Decide if you want to receive notifications from Google about how to manage your profile. Select “Yes” or “No” and then “Next.”

Step #8. Verify Your Practice

The last step in setting up your new Google Business Profile is to verify it. This process is going to look similar to the one in the previous section, following steps 3 and 4.

Best Practices for Optimizing Your Chiropractic Google Business Profile

Now that you have your Google Business Profile created, you may think that you’re done. However, that is just the first step because a bare-bones profile may limit your ability to rank in local Google search results. Below, we offer some recommendations on how to optimize your profile for maximum online visibility.

Add Additional Business Information

Outside of the basic information required to create a profile, there are several other sections that are optional. We recommend filling in at least some of these sections because a more complete Google Business Profile provides useful practice details to both Google and patients. Google’s algorithm uses this information to determine rankings, and potential patients read it to learn more about your practice.

Here are some of the additional sections we recommend including on your profile:

• Business Description: Briefly describe who you are and what you do within Google’s 750-character limit.
• Business Hours: Add your office’s operating hours so that patients know when you’re available for appointments.
• Products/Services: Provide more details on your core services since Google limits how long your main business description can be.
• Photos: Add high-quality photos of your logo, treatment rooms, and team members to humanize your chiropractic clinic and show patients what to expect when they visit.
• Updates: Share timely information with patients, such as new business hours, discounted services, and upcoming events.

Respond to Patient Reviews & Questions

Google offers several opportunities for patient engagement on your profile. You can address common patient concerns through the Q&A section and encourage patient feedback with the reviews section. Check your profile a few times a week, and respond to any questions or reviews that have come through. Not only does this improve patient satisfaction by showing your current patients that you care, but it can also attract new patients by providing Google users with helpful insights on what your chiropractic care is like. When responding, keep comments focused on your practice and services, and avoid referencing any individual’s specific treatment to remain HIPAA compliant.

Keep Information Updated

Aside from staying on top of questions and reviews, also keep the information in the other sections up to date. For example, if your address, hours, or services change, make sure your Google Business Profile reflects that. This ensures that patients get accurate information. It also signals to Google that your practice is still open and accepting patients, increasing your chances of appearing in local search results.

Examples of Optimized Google Business Profile Chiropractic Listings

Looking at examples of Google My Business chiropractic listings can help you get inspiration for your own profile. To save you from having to comb through the thousands of listings on Google, we explore two examples below: The Joint Chiropractic and Crabtree Chiropractic Center. 

The Joint Chiropractic; Chicago, IL

The Joint Chiropractic is a popular chiropractic chain with locations across the country. Looking at a location in Chicago, we like that the profile has over 1,000 patient reviews and that a staff member has taken the time to respond to the majority of them. We also like that the practice uses the Updates section to post educational content with high-quality images and videos on an almost daily basis.

Crabtree Chiropractic Center; Raleigh, NC

A large chiropractic chain may not be relevant to your small private practice, which is why we have included Crabtree Chiropractic Center as an example as well. For a practice with just three chiropractors, it has a lot of patient feedback—over 600 positive reviews with an overall rating of 4.9 stars. Compared to other chiropractic clinics close by with 200 to 300 reviews, this practice stands out. We also like that the practice has taken the time to fill out almost every available Google My Business section, including the Updates section that has posts related to the season, holiday, or time of year.

Final Thoughts

Google Business Profile is a free tool that can improve your chiropractic practice’s online visibility. An optimized profile can help you rank higher in local search results and provide useful information about your services to potential patients.

Contact us today if you need help with creating your Google Business Profile. Online Chiro offers digital marketing solutions for chiropractors, including an SEO service that manages your Google profile and other local SEO efforts.

Katie McNichols is an experienced writer and editor, specializing in digital content. The aim of her blog posts is to demystify digital marketing for healthcare professionals. She hopes to equip them with the tools they need to build an online presence that promotes their services and grows their practice.

To survive in this ever-changing search landscape, you need to start optimizing your practice’s website for AI tools in addition to traditional search engines. We have prepared the following guide to help you with this task. Below, we explore popular AI platforms and explain how to rank in their search results.

Understanding AI Search

AI search differs from traditional search in terms of how it processes and presents information. With traditional search, a user types in a phrase and gets a list with links to websites. They then have to comb through these websites to find the answer to their question.

On the other hand, a user can type a complete sentence or question into an AI search platform. The platform considers any websites that relate to the user’s query, generating a summary to give the user in response. This cuts down on how much work the user has to do themself, which explains why more people are turning to these platforms.

Understanding this difference is important for you as a chiropractor because it affects how patients find chiropractic care. Fewer patients are using Google to find a chiropractor because they would have to look through the list of practices that Google gives them and visit each practice’s website to determine which one is best for their chiropractic needs. 

Instead, they are turning to an AI platform and asking it something like this: 

“Who is the best chiropractor for [Chiropractic Concern] in [City]?”

This type of question generates a response with just a few choices—as opposed to Google’s hundreds or thousands. While this helps the user cut down on their research time, it makes your job more difficult because you have to figure out how to be one of the limited number of chiropractic practices the AI platform chooses to recommend.

Popular AI Search Platforms

You’ve likely heard of ChatGPT because it was one of the first widely used AI search platforms. However, here is a quick summary of some of the other popular AI tools out there:

• ChatGPT: ChatGPT is best for basic brainstorming and writing tasks. For example, it can help you come up with a topic for a blog post on your website and create a rough draft for you to edit.
• Gemini: Gemini is Google’s AI tool. You can visit the subdomain on Google’s website to ask it a question directly. It’s also the tool behind AI Overviews, so you see its responses at the top of Google search results as well.
• Copilot: Copilot is the AI assistant that Microsoft developed to work within its ecosystem of applications. It makes suggestions as you’re working in Word, Excel, PowerPoint, and Teams.
• Claude: Claude is useful for summarizing long, complicated texts. It can also help you with coding if you’re looking to make changes to the backend of your website.
• Perplexity: We recommend Perplexity for deep research. Its real-time web search helps you get the latest developments on a given subject, with cited sources to back up its statements.

In summary, you should focus on ranking in results for ChatGPT and Gemini because that’s where most patients are going to go to ask for chiropractor recommendations. However, patients may also be able to find you on Claude or Perplexity, assuming you have a robust website with educational pages related to your area of practice. When patients turn to these platforms to learn about a specific condition or treatment that falls within your area of expertise, your website may be cited in the query responses.

Benefits of Ranking in AI Search Results

We’ve already touched on how AI platforms are becoming an increasingly popular way for patients to find care. Here are some other reasons why you should optimize your practice’s website to rank in AI search results:

• Increased online visibility: Optimizing your website for traditional and AI search engines helps you reach both audiences of potential patients regardless of how they choose to research chiropractic providers.
• Boosted credibility: When you’re one of the few websites an AI platform cites in its response, the searcher instantly trusts you.
• Improved user experience: We talk about how to optimize your website for AI in the next section, but the byproduct of making your website easier for AI tools to read is that you also make it easier for patients to read.
• Future-proofed SEO: Search is going to continue to evolve, so by adapting to AI search now, you’re ready for the future when AI platforms become even more common.

How To Optimize Your Practice Website for AI Search: 7 Strategies

Now that you understand how AI search works, you can focus on optimizing your website for it. Below, we suggest seven strategies to maximize your AI visibility. Many of these recommendations also apply to traditional SEO, so it’s possible you’re already well on your way to appearing in AI search results.

Use Structured, Skimmable Formatting

AI platforms look for digestible chunks of text to answer their users’ queries. You can make your content easier for platforms to quickly skim and identify as useful with the following tips:

• Use headings to introduce each new idea or question.
• Make paragraphs a maximum of two to three sentences long.
• Use bullet points for lists with at least three items.
• Use numbered lists for step-by-step instructions.
• Bold, underline, or italicize key sentences or phrases.

Answer Patient Questions

When someone uses an AI tool, they’re usually asking it a complete question. If you want the tool to pull a snippet of your content to respond to their query, you need to make sure you answer the user’s question directly and concisely. 

Think about what question your web page or blog post is answering. In your first sentence, rephrase that question, and provide a quick answer. From there, you can expand on your answer with subsequent paragraphs that provide more details.

Refresh Your Content Regularly

AI models continuously crawl content on the internet. When they’re ranking this content, they tend to favor recent information, especially in the chiropractic field where medical advancements are always happening. 

Keep your website relevant by publishing new content on a regular basis. Also revise existing content once or twice per year. You can add a “last updated” date to pages, particularly blog posts or articles, to reassure AI crawlers that your content is fresh.

Verify Your Claims With Credible Sources

AI tools value factual statements backed by expert quotes and reputable sources. As a chiropractor, you’re an expert in your field, but you can further prove to AI that you’re trustworthy and credible by supporting your claims with additional evidence. For example, you can cite information from chiropractic associations and journals.

Build Topical Authority With Related Pages

Another way to demonstrate your expertise besides citing sources is to create several web pages on a single subject. This should be fairly easy for you to do because you already have a focus in the chiropractic field. 

Take your area of practice—or a certain condition or treatment within it—and address it from different angles to show the depth of your knowledge on the subject. To make it easier for AI models to connect these web pages to each other, make sure you include internal links. Internal linking is when each page links to the other pages you have on the same topic.

Write Like a Human

AI models are trained to recognize natural language patterns, which means they look for content that sounds similar to how humans talk in conversations. If you write in a robotic way, they’re less likely to pull your content to answer queries. 

Each page on your website should target a primary keyword or phrase that users are searching, but don’t include that keyword too many times. That’s called keyword stuffing, and it doesn’t sound natural. Instead, let the keyword and other related phrases come up organically as you write.

Focus on Technical SEO

Technical SEO looks at how your website is built because this affects how efficiently search engines like Google can crawl, understand, and rank your content. However, several aspects of technical SEO also apply to AI platforms because they crawl websites in a similar way. 

Here are some technical SEO characteristics for which to optimize your website:

• Mobile responsiveness: Many people use their mobile devices for searches, so make sure your website pages load properly on phones and tablets. This is called a responsive web design because the page automatically loads a version that makes sense for the website visitor’s screen size. For example, the font might get smaller for a smartphone.
• Page speed: Your pages should load in less than five seconds—less than three seconds is even better. Several factors can affect how long it takes for a page to load, such as the size and number of images and the cleanliness of the code.
• Page structure: The structure of your website should make sense so that AI crawlers know how to read it. For a chiropractic practice, you might have a homepage; a contact page to call your office or schedule an appointment; services/conditions pages to explain each chiropractic condition you treat; and resources pages with videos, articles, and other materials to educate patients on your area of practice.
• Website security: At the beginning of a website URL is either “http” or “https.” The “s” in “https” stands for “secure,” which means the website is encrypted. This is especially important for a website in the chiropractic field because you might be handling sensitive patient information. Having an encrypted website is also a signal to AI crawlers that you’re trustworthy.

Final Thoughts

AI platforms are the future of search. As more patients turn to these tools, you may be missing out on appointment bookings if your practice’s website is only optimized for traditional search engines like Google.

Contact us today if you need help understanding AI search and implementing our optimization strategies. Online Chiro is now offering AIO, which is an add-on product to our SEO service that’s designed to future-proof your website to rank for both traditional and AI search.

Katie McNichols is an experienced writer and editor, specializing in digital content. The aim of her blog posts is to demystify digital marketing for healthcare professionals. She hopes to equip them with the tools they need to build an online presence that promotes their services and grows their practice.

As a chiropractor, social media should be a main part of your marketing strategy to drive brand awareness and engage with patients. Whether you’re new to social media or looking to improve performance, hashtags can help. 

In this article, we explain how to use hashtags across several popular social media platforms. We also provide a list of common chiropractic hashtags to include in your posts and offer tips on how to conduct research if you’re looking for more niche hashtags.

The Benefits of Using Hashtags in Social Media Posts

While hashtags make social media content easier for users to navigate, they can also benefit you from a brand perspective. Here are some of the reasons why we recommend incorporating hashtags into your social media strategy:

• Enhances content categorization: Hashtags label your social media posts. This is important because the platform’s algorithm needs to know what your posts are about to determine which users to show your content to.
• Expands brand awareness: Hashtags increase your brand’s visibility because the algorithm shows your post to users outside of your followers who might be interested in your content. Users can also find your posts by typing a hashtag into the platform’s search bar. This shows them all the posts that have used that hashtag, including yours.
• Improves post engagement: Labeling your posts with hashtags generally means they’re shown to more users—or at the very least, users who are more likely to be interested in what you’re saying. This increases your chances of getting likes, comments, shares, and other engagement.

While hashtags are beneficial in social media marketing, there is a limit to how much they can help. In fact, if you use them incorrectly, you could actually hurt your marketing efforts. For the best results, stick to a few highly relevant hashtags per post. Avoid adding too many hashtags or including hashtags that aren’t related to the post’s topic because that makes it difficult for the algorithm and users to determine what your content is about.

How Hashtags Differ by Social Media Platform

Every social media platform serves a different audience and purpose, which means hashtag usage also varies. Below are some best practices on how to use hashtags on some of the most popular platforms.

Twitter/X

Hashtags are at the core of how X operates. So much so, there is even a section that shows trending hashtags and topics. For this reason, we recommend using hashtags on X to join popular conversations. Technically, X doesn’t have a hashtag maximum, but we recommend only including one or two hashtags per tweet so that you don’t use up too much of your tweet’s 280-character limit.

Instagram

Instagram used to have a 30-hashtag limit per post, but it recently changed its policy to five hashtags and then to three hashtags. We would recommend using all three of the allowed hashtags. Most marketers make their Instagram hashtags about the topic of the post. They also use it for branding. For example, you might make one of your hashtags the name of your chiropractic practice.

Facebook

Facebook doesn’t have a hashtag limit, but hashtags are generally less popular on this social media platform than on other ones. Since they’re less common, only include one or two hashtags about the topic of the post.

TikTok

TikTok hashtags work similarly to Instagram hashtags in that they categorize content and determine who is shown what videos. TikTok also recently rolled out an update to limit hashtag usage to up to five hashtags per caption.

LinkedIn

Use LinkedIn to build a professional network to connect with other chiropractors, practices, and healthcare professionals. LinkedIn doesn’t have a hashtag limit, but our recommendation is including three to five hashtags related to the chiropractic industry in each post.

Popular Hashtags for Chiropractic Practices

Even with the differences among social media platforms, there are some hashtags that are popular across the board. Here is a list of 20 chiropractic hashtags that you can use in any of your social media posts:

How To Research Chiropractic Hashtags

The list in the previous section contains general hashtags about chiropractic care. These tags act as a great starting point, but maybe you want to get more specific to match the topic of your post. If that’s the case, here are a few ways to research and choose your own hashtags:

• Search: Every social media platform has a search bar. Type the topic of your post into that search bar, and the platform’s algorithm will show you a list of hashtags related to that keyword and how many posts have used each hashtag.
• Competitors: Maybe you follow the American Chiropractic Association, competing chiropractors or practices, or other accounts. You can draw inspiration from the hashtags they use in their social media posts.
• Hashtag generators: There are several free websites out there that aggregate hashtag opportunities from social media platforms. A couple popular ones include all-hashtag.com and best-hashtags.com. You can input a keyword into the website to generate a list of related hashtags. Some of the websites also tell you how many posts use each hashtag and on which platforms.

Final Thoughts

Social media is an excellent way for chiropractors to build brand awareness, share chiropractic advice, and engage with followers. Hashtags play a key role in your social media presence, labeling your posts to tell the algorithm and users what your content is about. 

If you’re looking to incorporate hashtags into your practice’s social media marketing strategy, Online Chiro can help. We offer a Social Media Management service that includes regular posting on your social media pages. Contact us today for more information if you’re interested.

Katie McNichols is an experienced writer and editor, specializing in digital content. The aim of her blog posts is to demystify digital marketing for healthcare professionals. She hopes to equip them with the tools they need to build an online presence that promotes their services and grows their practice.

In addition to reaching new patients, Facebook is also useful for building an online brand. Paired with a polished, informative website, a Facebook account with frequent posts shows that you’re an experienced chiropractor.

Keep reading if you’re looking to learn how to set up and post on a Facebook page for your chiropractic practice. We also explore paid Facebook Ads, another part of this social media platform that reaches a wider audience than organic posts.

Types of Facebook Marketing

Chiropractors reach the widest possible audience when they use both organic content and paid advertising on Facebook’s platform. Organic content is what you post on your chiropractic practice’s Facebook page. This type of content is free to create, and it appears in the feeds of anyone following your page.

Your paid ads are sprinkled into the feeds of Facebook users—both followers and non-followers. They say “sponsored” along the top so that users can tell them apart from organic posts. You pay for every feed placement, also known as an impression. 

Organic Content

Posting on your Facebook page serves several purposes, including:

• Brand awareness: Your Facebook page tells visitors what your chiropractic practice does. That way, you come to mind when they have a musculoskeletal concern in the future and are looking for a chiropractor to see about it.
• Practice credibility: You can use your Facebook page to update your followers on news in the chiropractic world or offer them tips on joint health. If you post frequently enough, your followers think of you as knowledgeable and trustworthy. This makes them more likely to schedule an appointment with you when they need chiropractic care.
• Patient engagement: One of the main advantages of social media is that it allows for two-way communication. Your patients can react to your posts and send you direct messages. This makes patients feel more connected to and heard by you, and a happy patient continues to see you for their chiropractic care.

Though it’s important to establish an organic presence on Facebook, these posts have their limitations. Some of these disadvantages include:

• Limited reach: Your Facebook posts only appear in your followers’ feeds, which means you reach a limited number of Facebook users. There is an exception to this rule that sometimes applies. When your followers react to your posts, you may appear in their friends’ feeds as well.
• Time commitment: To grow your Facebook following, you must post several times per month. You also have to keep an eye on your notifications to make sure you respond or react to all comments and messages. This may be too much of a time commitment if you run a small chiropractic practice with few staff members to help you.

Paid Advertising

Facebook paid ads are useful for the following reasons:

• Enhanced visibility: Facebook uses the data it has collected on its users to determine who is most likely to be interested in your services and then target their specific demographics, behaviors, and interests with your paid ads. The Facebook users who have these characteristics can be anyone on the platform, not just your followers, which means you’re reaching a broader audience.
• Lead generation: Every Facebook ad has a call to action (CTA) that asks the person to do something, such as visit your website. Once they complete this action, they become a lead. A lead is a marketing term used to describe someone who has shown interest in your chiropractic services. A lead isn’t necessarily guaranteed to become a patient, but if you continue to reach out to remind them about your services, you may be able to convince them to schedule an appointment with you.
• Ad retargeting: Facebook’s retargeting capability shows your ads to users who have previously interacted with your chiropractic practice. For example, maybe they have visited your website or seen a previous ad. This strategy is more effective than cold outreach at turning leads into patients because these individuals have heard of you.

Here are some of the cons of Facebook paid advertising:

• Added expenses: Facebook offers cost-effective advertising compared to other platforms, such as Google Ads, but it still isn’t free. You have to set a monthly budget for paid ads and factor that cost into the other expenses of running and marketing your chiropractic practice.
• Ad blindness: Internet users are constantly bombarded by ads, so their brains sometimes filter them out, a phenomenon called ad blindness. You don’t want this to happen with your ads, so you need to make them relevant and eye-catching.

Content Marketing Ideas for Chiropractic Facebook Pages

The content on your Facebook page is usually informational in nature because you’re trying to build a brand for your chiropractic practice. Here are some ideas for Facebook posts that tell your followers exactly who you are and position yourself as experienced and knowledgeable.

Wellness Tips

Educate your followers on how to improve their spinal and joint health. For example, you could provide tips on maintaining good posture while working at a desk all day or list stretches to do before working out to prevent injuries. This type of content not only shows your patients that you care about them beyond just getting them to schedule appointments with you, but it also demonstrates that you know what you’re talking about.

Patient Testimonials

Potential patients like to hear from current patients to determine if you can help them. You can repurpose an online review from your Google Business Profile or share an in-depth story on how you helped a patient and ask them for a quote to include. These testimonials show real examples of what you do, giving potential patients an idea of the quality of your services.

Chiropractic News

Chiropractic news is everything from research studies to news articles to holidays that are relevant to the chiropractic industry. For example, the American Chiropractic Association (ACA) has a tab on its website for research that shows the value chiropractic care offers patients. You could write a Facebook post about a new study that was recently added to that page. 

There are also a few holidays throughout the year that are specific to chiropractors, such as National Chiropractic Health Month in October. Every year has a theme to focus on a specific aspect of chiropractic health. You can make a post for the first of the month where you explain the theme for the year and provide health tips related to that theme.

Practice Updates

Many of your followers are likely going to be your current patients, so you can use your Facebook page to update them on any changes to your chiropractic practice. For example, you can do a spotlight on a new staff member joining the team or talk about the new telehealth service you’re offering. You should also add these operational changes to your website, but it’s still good to write a separate social media post to ensure your patients find out about them.

Behind-the-Scenes Glimpses

Behind-the-scenes content humanizes your chiropractic practice, making it easier for your followers to connect with you. Here are some examples of this type of content:

• A day in the life as a chiropractor
• A holiday celebration with staff members in the office
• A demonstration of turning over an exam room between patients

Campaign Ideas for Chiropractic Facebook Ads

The copy for your ads should be different from the posts on your page because the purpose of the content is different. In this case, you’re trying to promote your chiropractic services, so you want to directly talk about what you do. Below are some specific ideas on how to do this.

Patient Concerns

Chiropractic ads perform better if you directly address the pain points with which your target audience may be struggling. For example, if you specialize in sports-related injuries, you can make the first line of your ad about sprains, tears, or something else. The second line of your ad would then talk about how you treat that injury. This approach helps your audience see the value of your services.

Limited-Time Offers

Consider running a promotion, such as $25 off your first adjustment. People are always looking for ways to save money, and if you make the deal time-sensitive, you encourage them to book an appointment with you immediately as opposed to putting off the decision.

Before & After Shots

Use before and after photos to show how you have helped a patient. For example, you can demonstrate how their posture has improved or how the swelling in their ankle has gone down. Appealing visuals stand out, grabbing the Facebook user’s attention when they’re scrolling through their feed and showing them a real example of your chiropractic care.

Regardless of which content idea you choose to use for your ad campaign, be sure to keep your copy concise. Facebook recommends a length of around 125 characters, or about two lines of text. If a potential patient wants to learn more about your specialty or practice, they’ll visit your Facebook page or website.

Best Practices for Chiropractic Facebook Marketing

There are certain tips and tricks that apply to all Facebook content, not just ads or posts. We explore these universal recommendations below.

Use Visuals

Every paid ad includes some sort of visual (e.g., picture, video, infographic, carousel). Even with organic posts that don’t require a visual, you still see better engagement with one. For example, maybe you include a headshot in the spotlight post about the new staff member joining your practice. Facebook users can feel overwhelmed when they see a lot of text, so photos and videos are a visual way to get your point across.

Keep HIPAA in Mind

HIPAA guidelines prohibit you from sharing a patient’s personal information on social media unless they give you express permission to do so. Personal information is anything that can be traced back to them, including images of their face and body. If you don’t have their consent, you either have to refrain from posting their story or remove all personal details and tell a generic story.

Use a Content Calendar

Keeping up with Facebook can be daunting, especially when you’re posting on your page and running an ad campaign. That’s why we recommend setting up a content calendar to plan each month ahead of time. You can even schedule your posts and ads to go live on a certain day.

Chiropractic Facebook Advertising vs. Google Advertising

Another type of paid advertising chiropractors should consider is Google Ads. There are several types of Google Ads, but the traditional type is the one that appears at the top and bottom of search results. Like Facebook Ads, they say “sponsored” so that Google users can tell them apart from website pages that have appeared organically on the search engine. 

Google Ads serve a different purpose and target a different audience than Facebook Ads, which is why we would recommend splitting your advertising budget between the two and running ad campaigns for both. Below is a quick comparison so that you know how to use each platform.

Other Social Media Platforms for Chiropractic Marketing

The goal of social media advertising is to connect with users who could potentially become patients for your chiropractic practice. Facebook is a good place to start with this because it is a widely used platform with a broad user base. 

However, maybe you set up Facebook and want to add another platform to your marketing strategy. Or, maybe you want to reach a younger audience and create more video content. In which case, we have summarized some other social media sites you might consider in the table below.

LinkedIn isn’t a platform you would use to directly reach new patients. We included it on this list, though, because it gives you a place to connect with other chiropractors and medical professionals. They might be willing to share what their digital marketing strategy looks like, which could indirectly help you with practice growth.

Final Thoughts

Building a Facebook presence for your chiropractic practice is more than the occasional post or ad. You need a marketing strategy that reaches the right audience and encourages them to engage with you, which requires research, time, and commitment. 

If this is more than you can handle on your own, Online Chiro is happy to help. Our team of experts works with chiropractors on PPC advertising, social media management, and other digital marketing efforts. Contact us today to learn more about our services.

Katie McNichols is an experienced writer and editor, specializing in digital content. The aim of her blog posts is to demystify digital marketing for healthcare professionals. She hopes to equip them with the tools they need to build an online presence that promotes their services and grows their practice.

You may think telemedicine doesn’t apply to you as a chiropractor because patients need to come in for adjustments. However, there are use cases for it, especially in regards to following up on those adjustments.

Keep reading to learn more about chiropractic telemedicine. In this comprehensive guide, we explain the types of telemedicine, its specific chiropractic uses, its pros and cons, and the process for implementing it.

What Is Telemedicine?

There are three types of telemedicine: synchronous, asynchronous, and remote patient monitoring. The two types that apply to licensed chiropractors are synchronous and asynchronous telehealth.

Synchronous Telehealth

Synchronous telemedicine is real-time communication between you and your patient. Most chiropractors conduct these interactions over a video call, but you can also use a phone call.

Asynchronous Telehealth

Asynchronous telemedicine is also called store-and-forward telemedicine. It is communication between you and your patient that doesn’t happen in real time, such as messaging or emailing. 

Remote Patient Monitoring

Remote patient monitoring (RPM) isn’t particularly relevant for chiropractors, but we are including it to give you a complete picture of what telemedicine is. RPM is when a patient uses technology to track their nutrition, their blood pressure, or other aspects of their health at home. They often report the data they collect to their healthcare provider.

The Impact of the COVID-19 Pandemic on Telehealth

The rise of telehealth started with the COVID-19 pandemic. Before the pandemic, telemedicine was seeing a slow, steady increase in adoption, but adoption rates jumped significantly when the population was encouraged to limit in-person interactions. 

At the start of the COVID-19 pandemic in March 2020, Congress made major adjustments to Medicare, which further encouraged telehealth use. The specific requirements for Medicare coverage changed, increasing who could receive and who could give telehealth care and what telemedicine services could be reimbursed. These changes encouraged states and private insurers to follow suit and increase their telehealth coverage.

Here are some facts on what telehealth has looked like during and after the pandemic:

• The number of healthcare providers who offer telemedicine in some capacity has at least doubled.
• Most healthcare providers use telehealth to manage chronic conditions, such as kidney disease and heart disease. It is also used for diagnosis and treatment of acute conditions, such as upper respiratory infections.
• Most of the patients who use telehealth services are White, young, wealthy, and located in urban areas.
• Patients who use telemedicine generally report positive experiences with it.

Now that the COVID-19 pandemic is over, there is still some work that needs to be done to get more healthcare providers to offer telehealth and more of the population to take advantage of it. Lack of knowledge on how telemedicine technology works has been cited as a main reason for why some physicians and patients don’t utilize it, so education and training are needed to make it more widespread. 

However, it is clear that telehealth is here to stay. And as more and more patients expect this new technology to be available, it’s important to consider offering it at your chiropractic practice.

Telehealth Use Cases for Chiropractors

Now that you know what telehealth is, we can get more specific about how chiropractors might use it. Here are three scenarios where telemedicine services may be helpful:

• Initial consultations: You can make your initial appointment with a potential patient virtual. That way, you can conduct an assessment of their symptoms and determine whether you can help before having them come into your office.
• Follow-up appointments: A few days or weeks after an in-office appointment, you can reach out to the patient to determine if the adjustments you made helped with their pain and/or other symptoms.
• At-home exercises: If your treatment plan for a patient centers around at-home exercises, you can explain how those exercises work during a virtual appointment.

Benefits of Chiropractic Telemedicine

Telemedicine offers many benefits for both chiropractors and patients. Starting with patients, telehealth makes chiropractic care available for those who may struggle to get to your office for various reasons. For example, they might live too far away or not be able to take the time off work. If you open up your schedule to telehealth sessions—at least for certain ailments and situations—you can serve more of these patients.

Even patients who can get to your office may prefer virtual appointments because they get more time back in their day. They also save on travel expenses to and from your office. By meeting with them virtually, you improve their quality of life.

Making care more accessible and convenient for patients leads to the biggest benefit for chiropractors—improved patient satisfaction. When you accommodate how patients want to receive treatment, they are happier with your chiropractic services. And when they’re happy, they are more likely to return to your clinic again and again to address their pain or other health concerns. They may even leave you positive reviews online, which can help you attract the attention of new patients.

Here are some other telemedicine advantages for your practice:

• Larger scheduling capacity: It takes less time and effort to transition between virtual appointments because you don’t have to worry about turning over exam rooms like you do with in-person appointments. This means you can schedule back-to-back telehealth sessions to serve more patients.
• Cost savings: Virtual appointments are cheaper because you don’t have the cost of office space, staff, and equipment that in-office visits require. This allows you to grow your practice without increasing your operating costs. It also means you can charge patients less for these telemedicine visits, which feeds back into the patient satisfaction benefit.

Limitations of Chiropractic Telemedicine

As previously mentioned, telehealth isn’t right for patients who require physical exams or hands-on treatments. Here are some other limitations to be aware of:

• Limited capacity for observation: Chiropractors rely on non-verbal cues, such as wincing, limping, or other signs of pain, to assess symptoms and determine proper diagnosis and treatment. Your ability to read these cues is limited with telemedicine because you can’t see a patient over the phone, and you can only see the top half of a patient’s body during a video call.
• Technical barriers: Telehealth is dependent on technology, and technology sometimes glitches, leading to a delayed or missed virtual appointment here and there. You also have to factor in how tech-savvy your patients are to determine whether they would be able to use a telehealth system.
• At-home distractions: When a patient has an in-person appointment, you can control the clinical setting to make it soothing and distraction-free. You don’t have that option with a virtual visit, which means your patient may get interrupted by pets, children, deliveries, or other aspects of their home environment.

How Does Telehealth Work With Insurance?

Just like with in-person care, insurance coverage for telehealth care varies. Generally speaking, though, insurers do cover telehealth services. 

Here are some factors that affect how much telemedicine coverage insurance providers offer:

• Provider: Patients can get insurance coverage through Medicare, Medicaid, or private insurers. Many states have what are called parity laws, which have specific requirements around private insurers covering telemedicine care to the same extent as in-person care. Medicare and Medicaid are government programs, so they’re subject to different federal and state laws than private insurers.
• Plan: Private insurers often offer multiple healthcare plans for patients to choose from. A patient is likely to get access to more telehealth coverage if they opt for a more comprehensive insurance plan.
• Service: Basic telehealth services from a primary care physician are usually covered with insurance. However, insurance coverage gets more limited when patients require treatment from specialists, such as chiropractors.  

You may be wondering why this is important knowledge for you to have. Well, if a patient gets limited telehealth coverage for chiropractic care through their insurance provider, they have a few options:

• Pay for your telehealth services out of pocket
• Opt for in-person appointments that are covered
• Try to find another chiropractic practice that has covered telehealth services

All of these options affect how you handle the assessment, diagnosis, and treatment for the patient. They also play a role in how you manage billing for your chiropractic services. For example, you may bill the patient for the entirety of the visit rather than filing a claim with their insurer if they go for the first option.

How To Choose Telehealth Software

Telehealth technology can be a hefty investment for your practice, which is why we recommend taking the time and effort to do thorough research into software that’s right for your clinic. Below is a step-by-step guide on what to consider during your search.

#1: Make a List of Desired Features

The basic tenet of telehealth is being able to communicate with patients virtually, which means the top functionality you can expect with all telehealth software is calling and messaging. Aside from that, there are a couple other features that you may want to consider.

Here is a complete list of telehealth features:

• Video conferencing: Most telehealth sessions happen over video, so you need video conferencing software. You can’t use Skype, FaceTime, or other non-encrypted software, as it leaves patient data vulnerable.
• Messaging: As with video conferencing, messaging should be secure to protect private patient information. Messaging is useful for quick questions from patients that don’t warrant an appointment.
• Audio-only calling: A phone call is a good option to have in case a patient feels more comfortable not showing themselves on the screen—as long as seeing them isn’t necessary to treat them. It’s also useful if you have a virtual visit scheduled, but video isn’t working. You can call them instead of rescheduling the appointment.
• Appointment scheduling: This feature allows patients to schedule appointments with you online as opposed to calling your practice. Patients usually get email or text reminders leading up to their appointments.
• Payment processing: Patients sometimes pay for some or all of their appointments out of pocket, depending on how billing and reimbursement works with their insurance provider—and whether the provider covers telemedicine at all. Telehealth software can manage online billing.

#2: Choose Between Standalone or Integrated Functionality

Many chiropractors use other technology, such as electronic health record (EHR) software, to manage their practices. EHR software stores digital copies of patient medical records, replacing the need to have folders of physical patient charts in your office.

Many EHR solutions also have built-in telemedicine functionality. If you already have EHR software, this may be worth checking out because you wouldn’t have to learn how to use two different tools, and you can guarantee that your telehealth system integrates with your electronic records.

However, there are times when it may make more sense to have separate EHR and telehealth software. Here are two examples of that:

• No telehealth feature: EHR software is a beast, which makes setting it up and teaching it to your staff a big task. If your EHR solution doesn’t have a telehealth feature, it may be easier to find a separate tool just for telemedicine rather than searching for an entirely new EHR tool with built-in telehealth.
• Expensive telemedicine feature: Some EHR solutions may charge an additional fee to use their telehealth feature. If that fee is too hefty, it may be cheaper to find a separate telehealth solution.

If you decide to use separate telehealth and EHR solutions, make sure that they are compatible with each other so that you can seamlessly transmit important patient data between them.

#3: Set a Budget

Whether your plan is to use the add-on telemedicine feature with your EHR software or to find a separate telehealth tool, be sure to set a budget for how much you want to spend on this technology. To determine what your budget should be, we recommend considering the return on investment (ROI).

ROI measures the profit your practice makes by offering telemedicine in relation to the cost of the telemedicine software. In other words, you have to think about whether you have enough of a demand for telemedicine with your current patients to justify paying for technology. Or, if you don’t have enough demand with current patients, ask yourself if offering telemedicine would help you reach enough new patients to at least cover the cost of the technology.

Aside from cost, there are other factors that can affect the overall financial toll telehealth software takes on your clinic. You also want to ask yourself:

• Am I locked into a contract for a certain length of time?
• Am I charged on a monthly or annual basis?
• Does the cost increase as my practice grows?

#4: Prioritize Data Security

As a chiropractor, you have a legal obligation under the Health Insurance Portability and Accountability Act (HIPAA) to protect patient data. HIPAA guidance applies to telehealth just like it does to other forms of communication. 

It is essential that whatever telemedicine technology you use is HIPAA-compliant. It’s not enough to take the software provider at face value when they claim they’re compliant. You should do your own research to make sure that they have the proper level of encryption required (at least 128 bits). You also want to verify that they update their software regularly to address any security risks that may put your data in danger.

#5: Read Online Reviews

The best way to determine what a telehealth tool is like is to hear from real users. We recommend reading online reviews on Google or the Better Business Bureau, paying particular attention to patterns in the following areas:

• Ease of use: You want software that’s easy to use with minimal training. Look at reviews that mention patient experience—not just user experience from the practice side.
• Customer support: As we previously mentioned, issues are bound to come up when technology is involved. You want a software provider that is quick to help you when something goes wrong. You can assess this based on what users say in their reviews, but you can also look for responses to these reviews. If the provider replies to a user offering to right a wrong mentioned in the review, that’s a good sign that they care about their customers.
• Hidden fees: Hidden fees are additional costs that a provider tacks onto the advertised price of their software. Oftentimes, customers won’t know about these fees until they’re late in the buying process or locked into a contract. Keep an eye out for mentions of extra fees when you’re reading online reviews to prevent this from happening to you.

#6: Narrow Down Providers

Now that you have done thorough research into what your practice wants and what providers are out there, you can create a list with a few top contenders that: 

• Offer all the features you’re looking for
• Fit within your budget
• Implement proper security measures
• Have positive reviews

Limit your list to a maximum of five providers. The next step in the buying process involves testing each software personally, and you don’t want to have to reach out to 10 or 15 providers.

#7: Sign Up for a Free Trial or Live Demo

Contact the sales team for each of your top contenders. Ask if you can sign up for a free trial or attend a live demo of the technology to see it in action. If a provider can’t give you access to a demo or trial, this may be a red flag that warrants removing them from your list. They should know how much of an investment this type of software is and understand the desire to test it before fully committing.

During your trial or demo, take the opportunity to assess for yourself whether the product is easy to use and the team is friendly and helpful. Keep in mind, though, that you will only get a taste of what the product is like, which is why it’s still important to read reviews from customers who have been using it for months or years.

#8: Make a Final Decision

Testing the available software options was the last step in the research process. Equipped with your personal experience, you’re now ready to choose a telehealth solution for your practice. Whatever software you choose, we hope it helps you deliver better patient care.

Final Thoughts

As the world becomes more and more reliant on technology, you don’t want your chiropractic practice falling behind. That’s why we recommend considering offering telehealth services to your patients. Perfect for initial consultations and follow-up appointments, telemedicine helps your patients get the chiropractic care they need without disrupting their day with in-person visits.

If you’re ready to start researching telehealth solutions, consider including Online Chiro on your list of providers. Contact us today to learn more about our chiropractic telemedicine solution.

Katie McNichols is an experienced writer and editor, specializing in digital content. The aim of her blog posts is to demystify digital marketing for healthcare professionals. She hopes to equip them with the tools they need to build an online presence that promotes their services and grows their practice.

You trained to help people feel better, move better, and live with less pain. But if your chiropractic office isn’t seeing the steady stream of patients you hoped for, it may not be your care, it may be your marketing.

In today’s competitive market, marketing for chiropractors isn’t optional. With patients turning to Google Search, review sites, and social media before ever calling a chiropractic clinic, your online visibility is just as important as your location, credentials, or how you stack up against local competition. A great reputation on the ground is no longer enough. Now, you need a chiropractic marketing strategy that meets people where they are: on their mobile phones, searching for pain relief.

The good news? You don’t need to become a full-time digital marketer to build a thriving chiropractic business. You just need to make the right adjustments.

In this post, we’ll cover 10 practical chiropractic marketing ideas that actually work. From improving your chiropractic website to showing up in local searches and collecting more patient reviews, these tips are designed to help you attract new patients, boost local awareness, and grow your patient base without adding stress to your day.

Let’s dive in.

1. Make Sure Google Knows You Exist

Local SEO and Search Engine Optimization Is the First Adjustment to Make

Before patients book an appointment, they search online—usually from their mobile devices. If your chiropractic clinic doesn’t show up when someone Googles “chiropractor near me” or “back pain relief in [your city],” they’ll end up with a competitor.

Local SEO (Search Engine Optimization) is essential for increasing brand awareness and local presence. It tells search engines where your practice is, what services you offer, and why you’re a trusted provider of chiropractic care. Think of it as the modern-day version of being in the phone book—only smarter and way more powerful.

What to Do:

• Claim and optimize your Google Business Profile

Make sure your hours, address, phone number, website, and chiropractic services are accurate and consistent across platforms.

• Add photos of your chiropractic office

Give potential patients a feel for your space and team—it builds trust.

• Collect and respond to Google reviews

A positive review from a happy patient is one of the strongest local SEO signals available.

• Include keywords on your site

Terms like “chiropractic treatment,” “spinal alignment,” and “natural pain relief” can help improve search engine rankings.

• List your practice on reputable online directories

Increase your local SEO, improve search engine rankings, and make it easier for potential patients to find you.

Pro Help When You Need It:

Online Chiro helps chiropractors optimize their local SEO and get found in local searches. We make sure your practice shows up for the right keywords and stands out from local competition.

2. Turn Your Website Into a New Patient Magnet

First Impressions Start Online

Your website is often your first chance to make a lasting impression. When prospective patients search for chiropractic services, your website needs to do more than look good. It needs to build trust, communicate value, and guide people toward booking an appointment.

A strong chiropractic website works 24/7 to attract new patients, showcase your expertise, and differentiate your practice from other local businesses. Whether someone is Googling pain relief on their phone after a fender bender or exploring holistic treatment options in your city, your site should make it easy to find answers and take action.

To compete in today’s digital landscape, your chiropractic practice needs more than just an online presence, it needs an optimized, patient-focused site. A well-designed website for a chiropractor improves search engine optimization (SEO), ranks higher in local searches, and helps convert visitors into optimal leads. It’s one of the most important investments you can make in your overall chiropractic marketing strategy.

Make Sure Your Website:

• Loads quickly and is mobile-friendly (most searches now happen on mobile phones)
• Clearly lists your services (think: spinal adjustments, posture correction, or headache relief)
• Offers online booking or a free consultation
• Has a strong call to action, such as “Schedule Now” or “Get Relief Today,” to guide potential patients toward booking appointments or taking desired actions
• Is optimized with the right keywords for search engine optimization (SEO)

Don’t Go It Alone:

Online Chiro designs high-performing websites specifically for chiropractors. From layout to keywords to appointment integrations, we help turn traffic into qualified leads and more business.

3. Speak to Your Patients’ Needs

Think Like a Patient, Not a Provider

You know the clinical terms. Your patients don’t. When it comes to chiropractic marketing, using the same language your prospective patients would use in a Google search is key to showing up where it counts.

Skip the jargon and lean into phrases that reflect real-life concerns—things like “lower back pain after golf” or “pinched nerve from sleeping wrong.” These are called long-tail keywords, and they’re incredibly powerful for search engine optimization (SEO).

When you align your website copy and blog posts with the way people actually talk about their pain or discomfort, your chiropractic clinic becomes more visible in search engine results. This kind of thoughtful, patient-first language not only boosts your local SEO but also builds trust with prospective patients who are looking for clear, relatable answers, not medical jargon. It’s a foundational move in any strong chiropractic marketing strategy.

Tip:

Use clear, conversational language on your chiropractic website, blog, and online listings. Think about the pain points your target audience is trying to solve, not the technical terms you learned in school.

Example:

Instead of “subluxation relief,” say “neck pain from working at a desk.”

Instead of “sciatica treatment,” say “sharp leg pain that gets worse when sitting.”

4. Collect and Showcase Reviews

Social Proof Builds Trust

Before choosing a chiropractic clinic, many potential patients check the reviews. Why? Because online reputation is today’s word-of-mouth. A consistent flow of positive reviews signals quality care, builds trust, and encourages more people to reach out.

Getting reviews isn’t just about asking once, it’s about making them a core part of your chiropractic marketing strategy. And responding (especially to negative reviews) shows you’re listening, professional, and invested in patient satisfaction.

A well-managed review strategy boosts your visibility in local searches, enhances your presence on Google Business Profile and review sites, and ultimately leads to more bookings. For busy practices, automated tools can make it easier to request, monitor, and respond to reviews without missing a beat.

Tip:

Ask happy patients to leave a review right after their appointment, when the relief is fresh in their minds. Keep it simple with a text or email link. And be sure to respond professionally to every review, good or bad.

Support When You Need It:

Online Chiro helps you request and manage Google reviews with tools that automate the process and save time. That means less chasing, more credibility and better visibility in local searches.

5. Post Helpful, Local Content

Education + Location = Trust + Traffic

Content marketing isn’t just for big brands, it’s one of the most effective ways for chiropractors to boost online visibility and connect with local communities. Sharing useful, relevant content builds trust and improves your search engine optimization (SEO), especially when you include keywords and location references.

Patients are searching for solutions. When your blog answers their questions, whether it’s “How to fix tech neck” or “Tips for back pain during snow shoveling season”—you’re more likely to show up in Google search results and attract qualified leads.

Blog posts that highlight your chiropractic services, local partnerships, or even upcoming events at your chiropractic office can support both SEO and local awareness. These types of content not only help educate current patients but also make it easier for prospective patients to discover your chiropractic practice when browsing on mobile devices or searching “chiropractor near me.”

What Works:

Write about common concerns (like desk posture or sciatica), tie them to local events or seasons, and include your city or neighborhood name to help boost local SEO.

Turnkey Solution:

Online Chiro offers content support tailored to chiropractic practices, helping you publish the right mix of educational, SEO-friendly blog posts to drive more patients to your website.

6. Use Email to Stay in Touch

Keep Your Practice Top-of-Mind

Email might feel old-school, but it’s still one of the most effective chiropractic marketing strategies for staying connected with both new and existing patients. When done right, it helps strengthen relationships, build loyalty, and drive repeat visits.

Email marketing allows you to deliver value directly to your current patients while staying visible to prospective patients. Whether you’re sending appointment reminders, seasonal health tips, or updates about your chiropractic services, email is a powerful tool for increasing brand awareness and encouraging ongoing patient engagement. With most people checking email on mobile devices, it’s also a smart way to reach your audience where they already are.

Smart Move:

Send check-in emails after a first visit, appointment reminders to reduce no-shows, or a monthly wellness tip to keep your name in patients’ inboxes. You can even include seasonal content, like travel posture tips before summer break, to make your emails feel timely and helpful.

Get Expert Help:

Online Chiro offers pre-built email templates and automation tools to make it easy to stay in touch—without the extra time or tech stress.

7. Focus Your Social Media

You Don’t Have to Dance on TikTok

You don’t need to go viral to see results. A simple, consistent social media presence on platforms like Facebook or Instagram can increase local visibility, humanize your chiropractic clinic, and keep you connected to both new and current patients.

Social media marketing is one of the most effective and affordable ways to boost your chiropractic business and reach prospective patients. By sharing helpful chiropractic marketing ideas, like posture tips, patient testimonial videos, or behind-the-scenes updates, you can strengthen trust and build lasting engagement. A thoughtful approach to your social media platform strategy can also improve your online visibility and set your practice apart from other local businesses.

What Sticks:

Post a mix of helpful and personable content: short stretching demos, behind-the-scenes office updates, friendly staff introductions, or even quick success stories (with permission). These small moments go a long way toward building trust and growing your online visibility.

Turnkey Solution:

Online Chiro provides social media management support, so your feed stays active and engaging without eating up your time.

8. Make Appointments Easy

Fewer Clicks = More Bookings

If scheduling a visit feels like a hassle, many prospective patients will move on—especially on mobile devices. Convenience is key to converting interest into actual appointments.

An optimized chiropractic website with clear calls to action and seamless online booking makes it easier for both new and current patients to schedule care. Whether they’re coming from Google search, social media posts, or a local SEO listing, patients expect fast, intuitive experiences—especially on mobile phones. Streamlining this step can significantly boost patient acquisition and improve your overall chiropractic marketing efforts.

Simple Fix:

Make it effortless to book. Add a clear “Book Now” button to your homepage, your Google Business Profile, and your social media posts. The easier it is to schedule, the more new patients you’ll see.

Built Right In:

Online Chiro offers integrated online scheduling tools, designed specifically for chiropractic practices. Patients can book directly through your site anytime, from any device.

9. Track Your Marketing Results

Data Over Guesswork

Too many chiropractic marketing efforts rely on trial and error. But if you don’t know where your new patients are coming from—or why some marketing campaigns flop—it’s hard to grow with confidence.

That’s where tracking your digital marketing efforts becomes essential. By analyzing website traffic, search engine optimization (SEO) performance, and lead sources, you can fine-tune your chiropractic marketing strategy to focus on what actually drives qualified leads. With insights into your top-performing pages, keywords, and campaigns, your chiropractic clinic can stop guessing, and start growing.

What to Watch:

Use built-in analytics to monitor your chiropractic website traffic, search engine optimization (SEO) performance, email marketing open rates, and lead conversions. These insights help you fine-tune your digital marketing strategy and attract more qualified leads.

Insight, Simplified:

Online Chiro’s intuitive dashboard gives you a clear view of how your marketing strategies are performing—site traffic, Google rankings, and patient leads—all in one place.

10. Don’t Go It Alone

Your Time Is Better Spent With Patients

Running a chiropractic clinic means wearing a lot of hats, but marketing doesn’t have to be one of them. You shouldn’t have to become a social media manager or SEO expert just to bring in more patients.

Smarter, Not Harder:

Delegating your chiropractic marketing strategy to professionals frees you up to focus on what matters most: delivering effective chiropractic care to new and existing patients.

Your Marketing Partner:

Online Chiro was built for chiropractors. From managing digital marketing efforts to improving local visibility and generating qualified leads, we help you grow your chiropractic practice without burning out.

You Take Care of Spines, Let Us Help With the Rest

Running a successful chiropractic practice takes more than great care—it takes consistent, strategic marketing that helps you stand out online, connect with your local community, and attract the right patients.

To expand your reach, consider supplementing your digital marketing with direct mail campaigns, such as postcards or newsletters, to engage past patients and increase response rates. Partnering with local gyms for workshops or events can help you connect with health-conscious community members. Sending press releases to local newspapers is another effective way to promote your practice’s milestones and achievements within the community. Additionally, hosting seminars or providing information on how chiropractic care can help with nervous system disorders can educate the public and attract new patients.

But if you’re like most chiropractors, you didn’t go into practice to learn about SEO, email automation, or Google Ads. You’re focused on helping people relieve pain, restore mobility, and improve their health—and rightly so.

That’s where we come in.

From Guesswork to Growth

Whether you’re trying to rank higher in local searches, convert more visitors on your chiropractic website, or simply get more qualified leads, the path forward doesn’t have to be confusing. You don’t need to master every digital marketing strategy—you just need a few that work well together, tailored to your goals and audience.

You Don’t Have to Do It Alone

The right marketing partner can make a world of difference—saving you time, reducing stress, and helping you grow with confidence. Online Chiro was built specifically for chiropractors. We understand the unique needs of your profession and provide support that works behind the scenes, so you can focus on patient care.

Whether you need help with website optimization, local SEO, email campaigns, or social media marketing, we’ve got you covered.

Explore practical, proven marketing support built just for chiropractors. Let’s grow your practice together.

Tiffany Beveridge is a seasoned writer and content strategist with over a decade of experience in creating compelling digital content. She believes access to affordable, premium chiropractic care should be available to all people, regardless of status. Tiffany enjoys being able to write content that helps grow chiropractic practices and make it more accessible to all patients. 

Learn More About Tiffany Beveridge