As an individual provider running your own chiropractic practice, staying competitive and relevant in today’s digital age is essential. One of the most effective and easiest ways to reach new patients and achieve business growth is through social media. The platforms themselves are free and have incredible native tools integrated to allow you to draw attention to your practice and convert an engaged audience into appointment-ready patients. You don’t need a massive following to be successful, just a strong social media marketing game. Here are 11 chiropractic social media marketing ideas for 2024 to help you grow your practice and connect with prospective patients.

1. Educational Videos

Educational content is king on social media. Share videos explaining common chiropractic services and treatments, demonstrating exercises, or providing tips for maintaining spinal health. This not only showcases your expertise but also helps build trust with your audience. Consider creating a series of short, informative videos that address common questions or concerns patients might have. These could cover topics such as “The Benefits of Chiropractic Adjustments,” “How to Improve Your Posture,” “Treating Chronic Pain,” or “Simple Stretches to Relieve Back Pain.” By providing valuable information through these chiropractic social media marketing posts, you position yourself as a knowledgeable and trustworthy expert in the field of chiropractic care and attract ideal chiropractic patients.

To maximize the impact of your educational videos, consider breaking down complex topics into easy-to-understand segments. Use visual aids like diagrams or animations to explain anatomical concepts and chiropractic techniques. Additionally, regularly engage with your audience by responding to comments and encouraging viewers to ask questions or suggest future topics. Engaged users are the fuel of social media marketing success.

TIP:

Add title cards to each of your videos, so your audience can quickly find and select relevant content. Title cards provide a brief description of what the video is about and can include your branding. This not only improves the viewing experience but also reinforces your brand identity and helps your target audience find you faster. Additionally, consider adding captions to make your videos accessible to a wider audience, including those who are hearing impaired or prefer to watch videos without sound.

2. Patient Testimonials

Nothing speaks louder than the words of satisfied patients. Share testimonial videos or written reviews on your chiropractic social media marketing posts. This kind of content can help build credibility and attract new patients. Consider featuring a “Patient of the Month” where a different patient’s story is highlighted each month. This not only provides social proof but also makes your current patients feel valued and appreciated. Additionally, encourage your patients to leave reviews on your social media pages and Google My Business profile, reinforcing you as a reliable online presence. Positive reviews can significantly impact potential patients’ decision to choose your practice.

When sharing testimonials, ensure they are authentic and relatable. Highlight diverse patient experiences to show that chiropractic care can benefit a wide range of individuals. Use high-quality images or videos of the patients (with their permission) to add a personal touch and enhance the emotional appeal of the testimonials.

TIP:

Share these testimonials to Instagram Stories and then save them as a highlight in your profile. Create a specific highlight reel for testimonials, so potential patients can easily view them all in one place. This not only builds trust but also provides a convenient way for new visitors to see the positive experiences of others. Regularly update this highlight with new testimonials to keep your content fresh and engaging.

3. Behind-the-Scenes Content

Give your audience a peek behind the curtain with custom content. Show them what a day in the life of your practice looks like, introduce your staff, and share the story behind your chiropractic journey. This personal touch can make your practice more relatable and trustworthy. For example, you could create a series of posts that introduce each member of your team, sharing their role, background, and a fun fact about them. Additionally, share photos or videos of your office, highlighting the friendly atmosphere and state-of-the-art equipment in your chiropractic social media marketing posts. This helps potential patients get a feel for your practice and builds a connection before they even step through the door.

Behind-the-scenes chiropractic social media marketing content can also include the process of setting up for a treatment, preparing patient care plans, or showcasing new equipment and technology. This transparency can demystify chiropractic care and make potential patients feel more comfortable and informed.

TIP:

Use Instagram and Facebook Stories to share behind-the-scenes content. These platforms offer features like polls, questions, and stickers to make your stories interactive and engaging. Encourage your audience to ask questions or give feedback on what they’d like to see more of. This interaction not only boosts engagement but also provides insights into what your social media followers (aka prospective patients) are interested in, allowing you to tailor your content to their preferences.

4. Live Q&A Sessions

Engage with your audience in real-time by hosting live Q&A sessions on platforms like Facebook and Instagram. Answer questions about chiropractic treatments, discuss common misconceptions, and provide valuable insights.

This interactive approach can significantly boost your engagement rates, not to mention patient retention. Promote these live sessions in advance online and in your office, and encourage your followers to submit their questions beforehand. During the session, make sure to address as many questions as possible and keep the conversation lively and informative. This not only demonstrates your expertise but also shows that you are approachable and willing to engage with your audience.

Consider collaborating with other healthcare professionals and medical providers for joint live sessions, where you can discuss comprehensive health topics. This can attract broader audience groups and provide more value to your viewers.

TIP:

Create a recurring schedule for your live Q&A sessions, such as “Chiro Tuesdays” or “Wellness Wednesdays.” Consistency helps build anticipation and a regular audience. Promote these sessions across all your social media channels and even through email newsletters to maximize participation. After the live session, save the video and share it as IGTV or a Facebook video, so future customers who missed it can still benefit from the information.

5. Seasonal Health Tips

Tie your content to the seasons. Share tips on how to stay healthy during winter, advice on avoiding summer sports injuries, or strategies for maintaining good posture during back-to-school season. Seasonal content is timely and can resonate more with your audience. For example, during the winter months, you could share tips on how to avoid slipping and falling on icy surfaces, or during the summer, provide advice on how to stay hydrated and avoid heat-related injuries. By addressing seasonal health concerns, you show that you are attuned to your patients’ needs and are providing relevant and timely information.

In addition to seasonal health tips, consider creating themed campaigns around holidays or events, such as “Spring into Wellness” or “Back-to-School Spinal Health.” These campaigns can include a mix of educational posts, promotional offers, and engagement metrics like quizzes or challenges.

TIP:

Create a content calendar that includes major holidays and seasonal changes. Plan your posts in advance and design them to be visually appealing with seasonal colors and themes. Use hashtags relevant to the season to increase the discoverability of your posts. Additionally, consider running seasonal promotions or offering special services that align with your seasonal health tips.

6. Infographics and Quick Tips

Create visually appealing infographics that explain the benefits of chiropractic treatments, common conditions you treat, or quick health tips. Infographics are highly shareable and can help increase your reach on social media. Consider using tools like Canva to create professional-looking infographics that are easy to understand and visually engaging. Share these infographics on your social media channels and encourage your followers to share them with their friends and family. This can help spread awareness about the benefits of chiropractic care and attract new patients to your practice.

For example, you could create infographics that break down the causes and symptoms of back pain, the benefits of regular chiropractic adjustments, or tips for maintaining a healthy posture. Use bold colors and clear icons to make the information easily digestible. This type of high quality content is known as shareable content—one of many simple data driven methods to capture organic social media advertising.

TIP:

Include your practice’s logo and contact information on all infographics. This way, if they are shared, potential patients can easily find you when searching for chiropractic clinics. Additionally, create a series of infographics that cover different topics to raise awareness and post them regularly to keep your content fresh and informative. Maintain consistency with your color scheme and design style to build brand recognition.

7. Consider Automating Your Social Posts

Managing multiple accounts can be time-consuming. Consider using social media automation tools to schedule posts in advance. This ensures a consistent posting schedule and frees up your time to focus on patient care. Tools like Hootsuite, Buffer, or Online Chiro’s social media product can help streamline this process. Automation allows you to plan and schedule your content ahead of time, ensuring that you maintain a regular presence on social media even during busy periods. Additionally, these tools often provide analytics and insights, as well as track website traffic. This allows you to measure the performance of your posts and make data-driven decisions to improve your social media strategy and increase your search engine rankings. Learn more about Online Chiro’s social media automation tools here.

Be Discovered By New Patients On Social Media With Online Chiro

First Name(Required)

Last Name(Required)

Phone Number(Required)

Email(Required)

Company(Required)

By automating your social posts, you can ensure a steady flow of content without the need for constant manual updates and establish a reputable online presence. Use the analytics provided by these tools to identify which types of posts perform best and adjust your strategy accordingly.

TIP:

Set aside a specific time each week to plan and schedule your social media posts for the upcoming week. Use the analytics from your automation tool to determine the best times to post for maximum engagement. Additionally, create a mix of content types (videos, images, infographics) to keep your feed diverse and interesting on each social media platform. Regularly review the performance of your posts and adjust your strategy based on what resonates most with your target audience and improves your online visibility.

8. Collaborate with Local Businesses

Partner with local gyms, wellness centers, or other healthcare providers for collaborative content. This can include joint giveaways, guest blog posts, or co-hosted events. Collaborations can expand your reach and introduce your practice to a broader audience.

For example, you could team up with a local gym to offer a joint fitness and chiropractic wellness program, or collaborate with a nutritionist to create content on the benefits of a holistic approach to health. By partnering with other local businesses, you can tap into their audience and build mutually beneficial relationships that enhance your community presence with existing patients and potential clients as well.

Consider hosting workshops or health fairs in collaboration with local businesses. These events can provide valuable health information to the community and showcase the benefits of engaging in chiropractics in a practical setting. Informative content is great for increasing social engagement, improved patient retention, and reaching a new client base, too.

TIP:

When collaborating with local businesses, create a co-branded social media graphic that both parties can share on their channels. This ensures consistent messaging and maximizes the reach of the collaboration. Additionally, consider hosting joint events or workshops, and promote these events through both businesses’ social media accounts to attract a wider audience. Always tag your partner businesses in social media posts to increase visibility and encourage cross-promotion.

9. Run Social Media Contests

Engage your audience with fun and interactive social media contests. Ask your followers to share their best posture tips, submit photos of their home workspaces, or tag friends in your posts for a chance to win a free consultation or a wellness package. Contests are an effective strategy to increase engagement and grow your follower base.

Make sure to promote the contest across all your social media channels and encourage participation by offering attractive prizes. Additionally, consider partnering with other local businesses to offer joint prizes, or tie special perks, further expanding your reach and attracting new chiropractic followers.

Create themed contests around specific health topics or holidays. For example, a “New Year, New You” contest encouraging followers to share their health resolutions and how chiropractic care can help them achieve their goals.

TIP:

Clearly outline the rules and entry requirements for your contest to ensure it runs smoothly. Use a specific hashtag for the contest to track entries easily and to create a sense of community among participants. Promote the contest regularly throughout its duration to keep the momentum going. After the contest ends, announce the winners publicly and encourage them to share their experiences, further boosting engagement and visibility.

10. Share Success Stories

Highlighting the success stories of your patients can inspire and motivate your audience. Share stories of patients who have achieved significant health improvements through chiropractic services. Ensure you have their consent before sharing.

Success stories provide social proof and demonstrate the positive impact of your care. Consider creating a dedicated section on your website or social media pages for these stories, where patients can share their experiences and progress. This not only builds credibility but also fosters a sense of community and support among your patients.

Use multimedia elements like before-and-after photos, video interviews, or written testimonials to present these success stories compellingly. Highlight specific challenges the patient faced and how chiropractic treatments helped overcome them.

TIP:

Create a template for sharing success stories that includes a patient’s photo, their story, and a quote about their experience. Use consistent branding elements to maintain a professional appearance.

11. Educational Blog Posts

Write and share blog posts on relevant chiropractic topics. Each blog post not only helps with your SEO (search engine optimization), but also positions you as an authority in your field. Topics could include the benefits of chiropractic care, common myths about chiropractic, or tips for maintaining spinal health at home.

Regularly updating your blog with valuable content can improve your search engine results, drive traffic to your website and provide a resource for your patients to learn more about their health. Additionally, sharing your blog posts on social media can increase their reach to find your target audience and attract more patients to your site.

As you create relevant content, include multimedia elements like images, videos, or infographics in your blog posts to make them more engaging. Consider inviting guest bloggers from related fields to provide additional perspectives and insights.

TIP:

Optimize your blog posts for search engines by including relevant keywords, meta descriptions, and alt text for images. Incorporate multimedia elements like images, videos, or infographics to make your posts more engaging. Encourage readers to leave comments and share the posts on their social media platforms. Use internal linking to direct readers to other relevant blog posts or pages on your website, keeping them engaged and increasing the time they spend on your site with valuable content. Additionally, consider inviting guest bloggers from related fields to provide diverse perspectives and insights, further enriching your content.

About Online Chiro

Online Chiro offers a range of tools and services to help chiropractors grow their practices through effective online marketing and quality content. From social media automation to patient engagement tools, we provide the resources you need to succeed in the digital age. By leveraging these tools on social media platforms, you can streamline your marketing efforts, establish a strong social media presence, engage with your community, and attract more patients to your practice.

Social media has nearly 4.9 billion users worldwide, so if you’re not using it in your marketing strategy, you’re missing out on countless opportunities to grow your chiropractic practice. Social media marketing is a great tool for establishing your brand, increasing your website traffic, and booking new patients.

While incorporating social media into your chiropractic marketing strategy may initially seem like a huge undertaking, once you get into the swing of it, you’ll see the benefits and have fun creating content. Consider this guide your first step in your social media marketing journey. With these helpful tips, you can hit the ground running.

1. Share Your Practice’s Story

Earning your patients’ trust is a big part of getting them to book an appointment. Most people choose medical professionals they feel they can trust, both personally and with their health. Sharing your practice’s story is one way to start to build that relationship.

The story of your practice doesn’t need to be complex or complicated, just needs to share insights about who you are as a person and practitioner. You can share details about yourself like your expertise, your background, and your values. For example, you may consider sharing why you decided to become a chiropractor over another medical specialty and what you like about it.

You can share your story in your social media account’s ‘About’ Section or create posts that highlight who you are and where you come from. These personal insights into your practice add an element of authenticity to your brand, helping your current and potential patients feel more connected to you.

2. Target Your Local Audience

The general purpose of social media marketing is to increase brand recognition, drive traffic to your website, and get people to walk through your practice’s doors. This makes it a fantastic platform that lets you reach more new patients and book more appointments.

Some platforms, like Facebook and Instagram, have built-in tools that let you target and advertise to specific audiences. These tools let you narrow your audience by interests, age, geographic location, and more. This ensures your ideal audience sees your content.

This works to your benefit in so many ways. For instance, if your practice is based in San Jose, CA, you can narrow down your audience to people in San Jose and surrounding areas to increase the likelihood of them coming in and booking an appointment.

3. Improve Your Website Traffic

More than 50% use social media to find a healthcare provider, so regularly posting on social media can help serve as a digital reminder of your practice. In fact, many people will see your social media posts before ever seeing your website. Creating engaging social media posts encourages social media scrollers to learn more about your practice, visit your site, and become your patient.

One way to make sure people are seeing your site via your social media platforms is to link it in your bio. This is a quick way to remind people that you have a site where they can learn more information about your practice. However, you can also create enticing and original content to attract people to your website to learn more. Be sure to include a Call To Action (CTA) on some of your posts that link to your website to make it easy for people to click through to your site directly. You can fine-tune your strategy by reviewing your social media analytics to see which posts perform best with your audience.

4. Advertise Your Services

Creativity may be key to boosting engagement, but don’t forget to include the relevant information your patients need – specifically the services and products you provide. Some things you should think about highlighting would be:

Savings Opportunities: Highlight any new client offers or discount programs

New Offerings: Detail the latest services you offer as your practice grows

Information: Explain why your practice’s services are beneficial

Statistics: Showcase interesting and surprising statistics that relate to chiropractic practices

You can use anything from educational videos to funny gifs to attract potential patient’s attention. By doing this, you will inform your audience, increase your credibility, and separate yourself from the competition.

Still feeling overwhelmed? Online Chiro can help you develop a social media marketing strategy for your practice. Our social media experts are well-versed in the chiropractic industry and the social media landscape, so we can assess your goals and create a plan to take your practice to the next level.

5. Boost Your Customer Service

Another benefit of social media is its function as a quick customer service tool. You can build connections with new and existing patients by answering any questions or concerns about your practice in your Direct Messages or comments. Since social media is generally seen as a less formal, lower stakes form of communication, it’s a great way to quickly and efficiently address your audience. You can save phone calls and other methods of communication for more formal matters, such as confirming appointments.

Additionally, you can use your social media pages to monitor your practice’s reviews. It’s a good practice to show appreciation for positive reviews your practice receives and respond to and resolve any negative reviews. This is an important part of showing your community that you care about your patients and want to make their experience exceptional.

6. Inform Your Audience

The best way to establish yourself as an authority in the chiropractic field is to give your audience informative and educational content. Highlight industry breakthroughs, new studies, and other interesting facts and explain how it relates to your chiropractic audience. You will likely find your follower or friend count increases as your social media posts reach more people who want to see chiropractic content.

As an added bonus, once you’ve established your status as an expert in your field and community people will be more likely to follow your social media profiles, visit your website, and book appointments.

Conclusion

Creating content for social media can seem daunting at first, but it doesn’t have to be. In fact, it can be pretty fun! Show off your personality in your posts, entertain and enlighten your audience, and your practice will grow. Think you’re too busy to work on a social media strategy? Contact Online Chiro, explore our social media packages, and see what we can do for you. You can focus on your patients while our full-service chiropractic marketing experts handle the rest. Get started today.

About Us

Online Chiro is a unique, affordable online marketing service for chiropractors, offering powerful websites, advertising, social media, reputation management, search engine solutions, telemedicine, and patient education. Unlike most digital marketing services, we have deep insight into the chiropractic industry, which allows us to seamlessly market practices and maximize our clients’ success.

Trusted by several premier Chiropractic associations, Online Chiro prides itself in building strong online presences that attract more patients, save time and money and simplify your processes. All under one roof. For more information, or to see a demo, visit onlinechiro.com.