Social media has nearly 4.9 billion users worldwide, so if you’re not using it in your marketing strategy, you’re missing out on countless opportunities to grow your chiropractic practice. Social media marketing is a great tool for establishing your brand, increasing your website traffic, and booking new patients.
While incorporating social media into your chiropractic marketing strategy may initially seem like a huge undertaking, once you get into the swing of it, you’ll see the benefits and have fun creating content. Consider this guide your first step in your social media marketing journey. With these helpful tips, you can hit the ground running.
1. Share Your Practice’s Story
Earning your patients’ trust is a big part of getting them to book an appointment. Most people choose medical professionals they feel they can trust, both personally and with their health. Sharing your practice’s story is one way to start to build that relationship.
The story of your practice doesn’t need to be complex or complicated, just needs to share insights about who you are as a person and practitioner. You can share details about yourself like your expertise, your background, and your values. For example, you may consider sharing why you decided to become a chiropractor over another medical specialty and what you like about it.
You can share your story in your social media account’s ‘About’ Section or create posts that highlight who you are and where you come from. These personal insights into your practice add an element of authenticity to your brand, helping your current and potential patients feel more connected to you.
2. Target Your Local Audience
The general purpose of social media marketing is to increase brand recognition, drive traffic to your website, and get people to walk through your practice’s doors. This makes it a fantastic platform that lets you reach more new patients and book more appointments.
Some platforms, like Facebook and Instagram, have built-in tools that let you target and advertise to specific audiences. These tools let you narrow your audience by interests, age, geographic location, and more. This ensures your ideal audience sees your content.
This works to your benefit in so many ways. For instance, if your practice is based in San Jose, CA, you can narrow down your audience to people in San Jose and surrounding areas to increase the likelihood of them coming in and booking an appointment.
3. Improve Your Website Traffic
More than 50% use social media to find a healthcare provider, so regularly posting on social media can help serve as a digital reminder of your practice. In fact, many people will see your social media posts before ever seeing your website. Creating engaging social media posts encourages social media scrollers to learn more about your practice, visit your site, and become your patient.
One way to make sure people are seeing your site via your social media platforms is to link it in your bio. This is a quick way to remind people that you have a site where they can learn more information about your practice. However, you can also create enticing and original content to attract people to your website to learn more. Be sure to include a Call To Action (CTA) on some of your posts that link to your website to make it easy for people to click through to your site directly. You can fine-tune your strategy by reviewing your social media analytics to see which posts perform best with your audience.
4. Advertise Your Services
Creativity may be key to boosting engagement, but don’t forget to include the relevant information your patients need – specifically the services and products you provide. Some things you should think about highlighting would be:
Savings Opportunities: Highlight any new client offers or discount programs
New Offerings: Detail the latest services you offer as your practice grows
Information: Explain why your practice’s services are beneficial
Statistics: Showcase interesting and surprising statistics that relate to chiropractic practices
You can use anything from educational videos to funny gifs to attract potential patient’s attention. By doing this, you will inform your audience, increase your credibility, and separate yourself from the competition.
Still feeling overwhelmed? Online Chiro can help you develop a social media marketing strategy for your practice. Our social media experts are well-versed in the chiropractic industry and the social media landscape, so we can assess your goals and create a plan to take your practice to the next level.
5. Boost Your Customer Service
Another benefit of social media is its function as a quick customer service tool. You can build connections with new and existing patients by answering any questions or concerns about your practice in your Direct Messages or comments. Since social media is generally seen as a less formal, lower stakes form of communication, it’s a great way to quickly and efficiently address your audience. You can save phone calls and other methods of communication for more formal matters, such as confirming appointments.
Additionally, you can use your social media pages to monitor your practice’s reviews. It’s a good practice to show appreciation for positive reviews your practice receives and respond to and resolve any negative reviews. This is an important part of showing your community that you care about your patients and want to make their experience exceptional.
6. Inform Your Audience
The best way to establish yourself as an authority in the chiropractic field is to give your audience informative and educational content. Highlight industry breakthroughs, new studies, and other interesting facts and explain how it relates to your chiropractic audience. You will likely find your follower or friend count increases as your social media posts reach more people who want to see chiropractic content.
As an added bonus, once you’ve established your status as an expert in your field and community people will be more likely to follow your social media profiles, visit your website, and book appointments.
Creating content for social media can seem daunting at first, but it doesn’t have to be. In fact, it can be pretty fun! Show off your personality in your posts, entertain and enlighten your audience, and your practice will grow. Think you’re too busy to work on a social media strategy? Contact Online Chiro, explore our social media packages, and see what we can do for you. You can focus on your patients while our full-service chiropractic marketing experts handle the rest. Get started today.
Online Chiro is a unique, affordable online marketing service for chiropractors, offering powerful websites, advertising, social media, reputation management, search engine solutions, telemedicine, and patient education. Unlike most digital marketing services, we have deep insight into the chiropractic industry, which allows us to seamlessly market practices and maximize our clients’ success.
Trusted by several premier Chiropractic associations, Online Chiro prides itself in building strong online presences that attract more patients, save time and money and simplify your processes. All under one roof. For more information, or to see a demo, visit onlinechiro.com.