10 Step SEO Checklist for Chiropractic Practices

Understanding and implementing SEO is crucial for chiropractic practices to thrive in the digital landscape. A significant portion of Google searches is health-related, highlighting the need for a strong online presence. This guide emphasizes starting with assessing your website’s Domain Authority, utilizing Google Analytics for insights into visitor behavior, and ensuring your site is listed on Google Search Console and Bing Webmaster for technical optimization. Additionally, submitting a site map and creating quality backlinks are vital steps. Establishing a presence on high-authority healthcare platforms, monitoring online reviews, and setting up a Google My Business profile are also recommended to enhance visibility and attract more patients. Claiming profiles on Vitals and WebMD can further boost your practice’s online credibility and reach.

1. Find Your Website’s Domain Authority Score

It’s important to start with a baseline understanding of your website’s Domain Authority. Think of it like taking the temperature of your site to understand its overall health. Domain Authority (DA) measures your website’s potential ranking on search engine result pages (SERPs), with scores ranging from 1 to 100. Higher scores indicate a greater likelihood of ranking well. DA is predicted through machine learning based on a domain’s presence in Google’s search results, where scores of 40-50 are average, 50-60 are good, and above 60 are excellent. Use the free Moz domain authority checker tool to find your site’s score.

2. Utilize Google Analytics

Google Analytics is a free, user-friendly tool that provides insights into how visitors arrive at and interact with your website. It offers a dashboard for tracking trends, traffic, keyword usage, page popularity, visitor duration, and conversion actions like email sign-ups or appointments. Use it to understand how people are finding your site, and which elements are helping or hurting converting users into your patients. Utilizing this data is key to optimizing your site’s overall performance.

3. Set Up Google Search Console and Bing Webmaster

Two other free tools are important for finding and resolving any technical issues with your site that may be impeding your performance. Google Search Console (GSC) offers insights on search traffic, including impressions, clicks, click through rates (CTR), and allows for the identification and resolution of technical issues to boost search performance. Bing Webmaster performs similar functions for Bing, aiding in site indexing, solving ranking issues, and analyzing backlinks. Both tools are essential for optimizing search engine visibility.

4. Submit a Site Map

This step can be easy to overlook but is a significant factor in your site’s overall performance. In simple terms, it tells search engines exactly how to find you, rather than relying on them to discover you. Think of it like a needle in a haystack emitting a signal—simple to do and worth it for quick results. A sitemap outlines your website’s structure, guiding search engines on which pages to crawl for ranking, which is essential for SEO. Google Search Console and Bing Webmaster both allow submission of sitemaps, which can significantly increase site visibility and traffic by ensuring main content pages are indexed.

5. Create Quality Backlinks

Backlinks are links from other sites to yours, serving as a key ranking factor for search engines. Basically, these links increase your credibility with search engines, indicating that your content is useful. Aim for over 60 quality backlinks for optimal performance, with 40-50 being adequate. Avoid paying for backlinks as they are often schemes; instead, seek natural inclusion on high-authority sites to boost your site’s visibility and credibility, such as setting up a professional profile on reputable platforms. Some examples might include setting up profiles on reputable healthcare or chiropractic directories and review sites, or engaging with local community events and getting mentioned on their websites.

6. Keep an Active Watch on Your Review

Online reviews can make or break a business. Over 90% of people read online reviews before choosing healthcare providers, with many influenced to choose or avoid doctors based on these reviews. It’s crucial for healthcare professionals to actively monitor and manage their online reputation across platforms like WebMD, Vitals, and Google My Business. And keep in mind that high-ranking reviews from authoritative sites like these also boost visibility. Responding to both positive and negative feedback can enhance your reputation, showing commitment to patient satisfaction. Reputation management software from OnlineChiro makes this task much easier to manage.

7. Set Up Google My Business

Google My Business allows your practice to appear on Google Maps and enables customer interactions through reviews and questions. It’s a free platform to update practice information, such as hours and services, enhancing local search visibility. Utilizing this tool provides insights into how people discover your practice, offering opportunities to optimize your profile for better search performance. For example, you might add keywords related to new services offered at your practice to improve search results.

8. Claim Free Healthcare Directory Profiles

Provider profiles on healthcare directories like WebMD, Vitals, ZocDoc and Healthgrades not only help patients find you within the directory, but also help boost your website’s rankings on search engines like Google. A free healthcare directory profile sends signals to Google that your chiropractic practice is in operation and therefore be indexed and featured in search results.

9. Claim Free Business Directory Profiles

Chiropractic professionals can also utilize free business directory profiles like Yellow Pages, Yelp for Business, and Foursquare to boost their website’s ranking on search engines. Although patients may not be using these specific platforms to find a doctor, listing your profile builds your website’s overall domain authority and tells Google that other reputable websites are mentioning your chiropractic practice.

10. Consider SEO Services from OnlineChiro

OnlineChiro has a team of experts with proven success in SEO strategy and practice, specific to the chiropractic industry. This takes all of the guesswork out of setting up and maintaining an SEO strategy, and is an efficient way to get appointment-ready, local patients finding your practice quickly and easily.


Boosting your website’s search rankings is essential in today’s digital-first healthcare environment, where patients frequently research providers and health information online. A strategic approach to SEO is critical to ensure your practice appears prominently where potential patients are searching. Diversifying your online presence through various authoritative health platforms, optimizing your site for SEO, and managing online reviews are key steps to enhance visibility, attract patients, and build a strong online reputation for sustained success.

About Online Chiro

Online Chiro is a unique, affordable online marketing service for chiropractors, offering powerful websites, advertising, social media, reputation management, search engine solutions, telemedicine, and patient education. Unlike most digital marketing services, we have deep insight into the chiropractic industry, which allows us to seamlessly market practices and maximize our client’s success.

If you found this checklist useful and are interested in scheduling a free website analysis with one of our SEO-experts, please visit the link below.

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5 Ways To Attract New Patients With A Tailored Website

Your online presence is a critical part of your chiropractic practice growth, especially when 63% of people would choose a provider with a strong online presence over one who doesn’t. Creating an online presence may seem intimidating, but the right website setup can grow your patient base, simplify your marketing efforts, and even streamline in-office tasks in one place — all without your practice having to lift a finger.

#1 Use optimization to target your most profitable patients

When a patient searches for chiropractors online, Google matches them with thousands of search results. The first page, the page that 75% of people don’t go past, is the most important for your chiropractic practice to be on. By search-optimizing your website, your practice can rank higher in search, therefore being exposed to more patients.

Pre-designed chiropractic website templates make search engine optimization easy, giving practices an instant SEO boost with mobile-friendly, optimized designs. Some chiropractic marketing companies, like Online Chiro, even offer a catalog of SEO content to boost visibility and credibility with patients

#2 Book patients 24/7 with online appointments

Booking over the phone is a hassle. Not only for your staff who have busy schedules, but for your patients who have busy lives. In fact, if your website doesn’t offer online booking, your practice has already lost the interest of 70% of patients who prefer it.

Personalized websites offer Online Booking capabilities, which sync to your practice’s calendar, notifies you of any changes and even automatically fills cancellations with patients from your waitlist. Not only will this save valuable time for your staff, but it will ensure patients can book an appointment the second they make a decision, so you never lose a patient to an ‘I’ll do it later.’

#3 Position your practice as a trusted educational resource

Providing informative content online can lead the 6 million Americans who search for health information every day straight to your website. As this increases your exposure, it will also boost your ranking on Google and earn you more trust with those who are most likely to become patients.

Building a catalog of educational content can be time-consuming, which is why the most robust website templates for chiropractic practices include hundreds of patient-centric SEO pages in their services. This means you can earn trust with patients and prospects, plus rank higher on Google without the extra effort

#4 Use website FAQs to reduce front office calls

When prospects have questions, it often leads to a phone call that ends with a ‘no.’ Having frequently asked questions on your website can save your staff valuable time while giving clear direction to prospects who want to become patients.

Website providers like Online Chiro offer ready-made templates that allow practices to input their own questions or quickly select from a catalog of recommendations.

#5 Keep track of your patient growth

Measuring your practice’s success over time can be tricky, especially once your new website starts bringing in more inquiries and appointments.

Most chiropractic marketing companies offer analytics dashboards, but the best ones can pinpoint and overview the most important data for your practice growth. And, allow you to easily adjust your marketing plan when needed.


As the digital world grows, having an online presence will continue to be a key factor in keeping up with patient needs and competitors. With a patient-centric website, your practice can bring in new patients, engage existing ones, and even streamline in-office processes – all in one automated place.

Personalized chiropractic website templates have dramatically transformed online marketing for chiropractors. Instead of hiring a developer and content team, they can use one affordable provider for pre-designed templates, SEO content, online booking capabilities, and patient acquisition success management. Thus, positioning them above competition and in the eyeline of more patients

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3 https://blog.whitehat-seo.co.uk/infrographics/online-marketing-for-chiropractors/
6. https://www.pewresearch.org/internet/2002/05/22/main-report-the-search-for-online-medical-help/

Navigating The Patient Journey: How Online Listings & Reviews Influence Decisions

New Patients are Looking for You Online

TV, radio, and newspaper ads were once enough to get new patients flowing through your chiropractic practice’s door. However, some of these traditional marketing strategies are no longer the most affordable, efficient, or effective. As the chiropractic industry continues to evolve, so do patient expectations regarding finding, trusting, and maintaining relationships with chiropractors.

We know word-of-mouth will always be one of the best ways to gain new patients, and this is still true in today’s day and age. Simply think of online listings and reviews as digital word-of-mouth referrals. Listings with consistent, accurate practice information enhance your discoverability and credibility while strengthening patients’ trust in you.

Top Online Platforms To Find A Chiropractor:

– Online Chiropractic Directories

– Review Sites

– Search Engines

– Google Maps

– Mobile Applications

– Individual Practice Websites

Help Patients Find You

More often than not, patients will discover your practice on the internet. Nearly half of all patients ultimately select their provider based on information they find online. Why is that?

Most patients will find you through an online directory. You’ve likely used them to find local businesses near you on apps like Yelp or mapping applications like Google Maps. But did you know some directories cater to chiropractors specifically?

Directories like WebMD Chiropractor Directory and ZocDoc are ideal for chiropractors, and are a great way to capture high-intent patients. Actively searching for providers online means patients are likely ready to book an appointment as soon as possible. Online directories make your practice more visible and put you at the top of search results, so those eager prospects can find you before they find your competitors.

Is Your Online Reputation Hindering Your Practice’s Success?

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2. Don’t Let Inaccurate Information Turn Patients Away

Your chiropractic practice may appear on maps, apps, and other online directories (even if you didn’t create these listings yourself). Making sure each listing contains accurate data is incredibly important to a patient’s decision to choose you, so it’s vital to weed out listings with incorrect information.

Directory publishers combine web crawlers, user-submitted data, and business-submitted data with complex algorithms to determine what content to display online. However, these solutions can sometimes get the data wrong.

Consider the statistics:

– 68% of listings had a name-related error

– 48% of practices’ listings contained basic address errors that misdirected patients

– 29% of healthcare practices lacked accurate phone numbers

Avoid giving patients a negative experience before they even walk through your doors. In today’s age of instant gratification, patients need to be able to access your practice’s information easily. If patients find outdated or incorrect information, they’ll likely become confused and frustrated, which will lead them to choose someone else.

3. Improve Your Ranking With Quality Listings

Search engines, like Google, use algorithms to determine the consistency of your chiropractic practice’s information across the internet. Consistent data can help improve your ranking in search engine result pages (SERPs).

As technology advances, so does the way patients find a chiropractor:

– 90% of U.S. smartphone users rely on their devices for location-based services, such as directions, reviews, or recommendations.

– Nearly 75% of people who own a voice-activated speaker, like Amazon Alexa, say the devices are part of their daily routine. Ensuring the accuracy of your chiropractic practice information is especially crucial regarding these technologies since the speaker does not display information on a screen.

Quality listings with consistent, accurate information help your practice rank higher and appear more credible. On the other hand, those that have not maintained their online listings fall to the bottom of search results. Since less than 1% of people click past the first page of Google, low search rankings hurt your visibility, credibility, and, ultimately, your profitability.

4. The Dangers Of Duplicate Listings

Search engines rank practices with duplicate listings lower than those with one distinct listing per online directory. Why? Because multiple listings may signal that the practice listing is inaccurate, and therefore the practice seems less credible.

When web crawlers come across several versions of contact or location information, they cannot read the data as if it belongs to several unique practices and creates duplicate listings in response.

Duplicate listings can confuse your patients, and even positive reviews become scattered throughout those duplicate listings, further confusing web crawlers and potentially diminishing your online ranking. So, how can you prevent duplicate listings and disjointed reviews? Regularly verify and monitor your practice information and confirm it is consistent and correct across all online directories.

5. Boost Practice Credibility And Patient Confidence With Reviews

Online reviews are used for more than just choosing where to get a cup of coffee. 93% of consumers read reviews before making purchasing decisions, and chiropractic care is no exception. Online reviews have become an integral part of the patient journey.

Healthcare ranks as one of the top industries where reviews have the greatest influence on credibility. According to Forbes, 81% of patients rely on reviews to select a provider, and this reliance has nearly doubled since pre-pandemic days. It’s simple. Favorable reviews give prospective patients peace of mind and confidence in choosing your chiropractic practice, while negative ones do the opposite.

Monitoring your online reputation can be time-consuming, but outsourcing your reputation management services to a third party, like Online Chiro, may be the ideal solution for your practice.


As the digital world grows, so does the importance of maintaining your listings and reviews on Yelp, Google Maps, and wherever else you appear online. Your success, visibility, and patient base depend on the strength of your online presence and search ranking, built from credible, consistent practice information.

The first step to enhancing your digital reputation and patient reach is simple. There’s no need to get overwhelmed in figuring out where to start or who to hire. Use one affordable service for online reputation maintenance, SEO advantages, appointment scheduling, patient acquisition success management, and more.

Online Chiro offers personalized solutions that can fit any specialty or practice size. In your free consultation, one of our digital marketing experts will walk you through your current search ranking and how to improve it. Together, you will develop a personalized strategy to get more positive reviews, book more appointments, and appear the way you want to online.


Online Chiro is a unique, all-in-one digital marketing service for chiropractic practices. With industry-specific knowledge and digital marketing expertise, we help practices grow their patient base with powerful websites, social media & reputation management, search engine solutions, telemedicine, and patient education. Online Chiro automates your practice’s time-heavy processes (i.e. appointment scheduling, patient forms, etc.), so you can save your team (and patients) more time.

Online Chiro makes marketing your chiropractic practice easier, more affordable, and more effective by offering all your digital marketing services under one roof. For more information, or to see a demo, visit onlinechiro.com.

Unlock Your Practice’s Full Potential With Digital Marketing

Any form of marketing that employs electronic media and devices can be considered digital marketing. In the broader digital marketing industry, experts craft specialized messages and measure their impact over time by leveraging different channels that target specific points of a user’s journey online.

Chiropractic digital marketing is no different from other types of digital marketing campaigns that focus on people who use their phones, tablet, or PC.

When you sign up for Online Chiro to manage your digital marketing campaigns, you gain the advantage of strategy and technology. In addition, you’ll also gain access to exclusive marketing tools and experts who can help you establish a game plan to exceed your practice goals.

Digital marketing uses a variety of channels and materials, including social media posts, Facebook ads, SEO, display ads, and video marketing.

Digital marketing is frequently contrasted with “traditional marketing” techniques such as magazine advertisements, billboards, and even direct mail. Yet, oddly, television is typically grouped with conventional marketing.

Did you know that daily Internet usage among Americans exceeds 75%?

In addition, 43% of Americans go online multiple times per day, and 26% are online “almost constantly.”

These numbers are even more significant for mobile internet users. For example, 89% of Americans go online at least once per day, and 31% are online nearly continuously.

Chiropractors must use digital marketing for chiropractic professionals by building a trusted brand online and striving to create an excellent patient experience for users. Excellent patient experience on your website and social media channels will attract even more patients, and will allow you to test different channels to see which ones work best for your patients, their families, and all those associated with their care.

A chiropractic digital marketing strategy enables you to utilize various digital channels like email marketing, search engine optimization, PPC, and Facebook ads. In addition, a powerful strategy allows you to connect with existing patients and attract new ones through optimized content delivery, advertising, social media engagement, and reputation management.

These digital marketing channels help your Chiropractic practice create a warm and welcoming brand online with exceptional patient education and convenient services like online patient booking and scheduling.

Leverage the Internet to Build Your chiropractic Practice’s Reputation and Attract More Patients

Avoid costly errors in establishing your chiropractic practice’s chiropractic marketing strategy. Instead, begin your chiropractic marketing strategy with best-in-class tools and the guidance of growth consultants who work with chiropractic providers in different fields and know your needs at every campaign phase.

The State of Healthcare Marketing in 2023

In a healthcare marketing report by the Harvard Business Review, HBR reiterated that healthcare systems, in general, need to start looking at and understanding patients as consumers to communicate effectively with them, online.

The most significant factor is that patients now have more options in seeking care today than twenty years ago. Therefore, chiropractic practices need to form a strategy centered on the following significant points:

1. How do patients make decisions related to selecting their chiropractic providers?

2. What motivates patients to contact chiropractic practices to ask for more information or schedule appointments?

3. Why, how, and where do patients communicate with chiropractic practitioners?

Today, 44% of Americans have an active subscription to Amazon Prime, ironically putting Amazon Prime at the top when utilizing user behavior on the Internet.

A chiropractic practice will benefit significantly from understanding, designing for, and meeting patient preferences online. The process begins by establishing the right metrics and leveraging the correct data.

Online Chiro offers chiropractors the opportunity to begin collecting actual patient/user behavior on their website through our suite of chiropractic digital marketing solutions. Chiropractic digital marketing goes beyond patient satisfaction metrics.

Patient satisfaction metrics alone do not suffice. Instead, chiropractic practitioners must look at what consumers are doing online and align their digital chiropractic marketing strategy to meet patients where they are on the Internet and provide the information they need.

Transform Your chiropractic Practice on the Internet Starting Today

Effective digital chiropractic marketing involves many moving parts and it is easy to get lost in the process without an experienced partner. Online Chiro offers a suite of chiropractic marketing solutions that are HIPAA-compliant and are geared toward transforming chiropractic practices on the internet.

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Digital chiropractic Marketing Blueprint

Like any other system, digital chiropractic marketing has many smaller systems that you can use to achieve your marketing goals. Let’s take a look at the blueprint of a contemporary digital marketing strategy for chiropractic providers and chiropractic practices in various disciplines, and see how these techniques and channels may help you reach your goals while maximizing your chiropractic marketing budget.

Build and Optimize Your Website with chiropractic Web Design

Chiropractic web design is the process of improving a website’s structure and organization to better fit the preferences and demands of patients. Consider chiropractic web design as a user-centered approach for redesigning and upgrading your present website.

Ultimately, no two chiropractic offices are the same. An acupuncturist’s office, for example, may contain detailed muscle and skeletal care posters, but a sports injuries clinic may display images of well-known sports heroes, motivational materials, and maybe physical models relating to sports-related ailments.

A successful chiropractic office should  always be designed with their patient population in mind.

In the same way that your chiropractic office serves as the heart of your practice, your website is the central hub for your digital presence. And similarly, it is important to  consider your pages  layout so it becomes an essential  resource for your patients.

With a solid chiropractic design, your website can serve as a platform for establishing your chiropractic practice’s identity and empowering patients with the ability to access vital information and get things done.

Optimized chiropractic web design enables new patients to learn all about your chiropractic services and initiate the steps to obtain care. Consider incorporating a chiropractic website that can also have payment gateway features that allow old and new patients to update their accounts.

Additionally, a feature-rich chiropractic website can help old and new patients to receive event or news updates and answers to common questions.

However, designing your chiropractic website can be daunting. It takes countless hours to hard-code HTML and CSS. Even with the help of a website builder, you may need to commit dozens of hours monthly to optimize your website.

It’s unlikely for chiropractic practitioners to take on the role as a part-time webmaster unless they have some experience in coding and web design. Therefore, it’s vital to first sign up for a platform that offers optimized web design options for your chiropractic practice, so you won’t have to learn everything from scratch.

Get Search Engine Optimization for chiropractors

Finding a chiropractor can be done in several ways, but patients now use the Internet more than ever to locate suitable and independent chiropractic providers.

Within seconds of entering a keyword or phrase into a search engine, patients can now see dozens (if not hundreds) of potential choices for chiropractors. SEO is the most effective way to ensure that your website appears at the top of relevant search results and organically attract more visitors.

By organically, we mean that your website will appear at the forefront of initial search results without display ads. There’s no contradiction between running ads and using SEO: you generate traffic from both channels, and your chiropractic practice will thrive from both efforts.

Search engines are continually crawling the web for fresh and updated content.

For example, when someone searches for a particular subject, such as “chiropractors,” the system compiles the results and assigns each page a ranking. So it’s possible to get millions of results with a broad search, but you might only get a few thousand from a narrow one.

The content and tags on your website provide hints as to the nature of the information and its applicability to the search. For example, a value called “domain authority” is assigned to every website, and the higher the value, the higher the website will appear in search engine results. Of course, external factors, such as links from other websites, also play a role.

If your website only appears on the second or third page of search results, that’s not good enough. You must appear on the first page of search results, ideally in the top three spots. The top results receive more clicks and gain from the advantages of good chiropractic website SEO.

Enhance Patient Experience with chiropractic Marketing Technologies

The chiropractic industry thrives on patient communication and care. Therefore, your website must provide the opportunity to showcase your chiropractic practice and actively engage previous and new patients in meaningful ways.

You can accomplish this while focusing on your chiropractic marketing goals with chiropractic marketing technologies.

chiropractic marketing technologies grew plenty from two decades ago, and we can confidently say that these technologies increase not just patient satisfaction but they also bridge the gap between patients and chiropractors quite easily. By enriching the online experience and by providing endless conveniences to patients looking to connect with a chiropractor to ask questions and schedule an appointment.

The sheer number of patient communication touchpoints is staggering and may result in  many missed opportunities to address feedback, or foster patient satisfaction. Loyalty and patient satisfaction are frequently contingent upon a chiropractic provider’s communication skills. Chiropractic marketing technologies help your chiropractic practice communicate better on the Internet, where everyone is looking for a chiropractic provider.

A telehealth platform provides increased patient security while providing seamless video conferencing capabilities, administrative and billing tools, and website integration. The pandemic showed the chiropractic industry how vital the Internet is for the availability and continuity of care. As the demand for telehealth services continues, it’s best to refine your website’s telehealth offerings this year.

A chiropractor’s portal simplifies different processes and centralizes communication between chiropractors and patients. A dedicated chiropractor portal allows you to manage appointments, monitor website performance, and perform other tasks efficiently within a single hub.

Automate Patient Scheduling

Online booking for chiropractors offers a simple interface for patients to schedule an appointment with their chiropractors. In addition, an online booking solution is easy to customize and allows chiropractors to book more appointments with patients online. Whether the traffic is coming from display ads, social media, or SEO efforts, the impact would be positive: patients can schedule appointments with a press of a button, and your staff will have an easier time monitoring and tracking these appointments from your chiropractic office.

As chiropractic consumers demand greater access and convenience, brand loyalty is declining. Patients who were once loyal to a particular organization or independent chiropractic practice will transition to chiropractors to receive the desired experience. Many patients have already made a change.

More than 1/3 of patients have switched chiropractic providers in the past two years, citing a lack of accessibility as the primary reason for the change.

How can independent chiropractic practices prevent more attrition in the coming years?

One straightforward solution is improving access and convenience in the digital realm. For example, adding online booking for chiropractors typically results in greater patient satisfaction, putting your independent chiropractic practice in the same sandbox as older competitors.

Online scheduling easily accomplishes both objectives.

If your independent chiropractic practice does not offer online patient booking, it is time to add an online chiropractor booking to your website and social media profiles.

This fundamental chiropractic marketing feature offers immediate patient satisfaction. Nearly 75% of patients would choose a chiropractor offering this feature online.

The transition to online scheduling provides your practice with a competitive advantage and relieves your front office personnel of administrative duties. As a result, your team can concentrate on patient visits and requests with fewer schedule-related duties.

Online booking for chiropractors stands as a critical differentiator. Online scheduling can help increase long-term practice growth and new patient acquisition.

Patient convenience is a huge priority for today’s busy patients. In addition to insurance coverage, patients rank convenience as the most influential factor when selecting a chiropractic provider.

Since setting an appointment with a chiropractor is frequently a patient’s first interaction with a chiropractic office, it is essential to provide a streamlined, reasonable process that leaves a positive impression.

When patients have the option to schedule appointments online, they can do so at their convenience without having to contact your scheduler or front desk during business hours. Online scheduling can also assist you in converting new visitors to patients when your phone line is busy, or your chiropractic office is closed.

Digital Reputation Management for Chiropractors

When consumers are seeking a specialist, they often look them up online first. At present, well over 69% of patients conduct local business searches monthly or even more often. This is all while 94% of patients rely on online patient reviews before calling to schedule an appointment.

Chiropractors who ignore their internet reputations or don’t know how to manage them risk losing valued patients. And in today’s digital marketing environment, patient acquisition is everything. As a result, digital reputation management serves as a considerable part of the patient acquisition process. .

The data is clear: independent chiropractic practitioners cannot afford not to have chiropractic online reviews management.

Monitoring, maintaining, and enhancing a chiropractor or chiropractic practice’s internet reputation are the pillars of digital reputation management for chiropractors.

Your internet profiles must be managed, and any unfavorable information posted about your chiropractic practice must be monitored, reviewed, and, if possible, removed.

As we’ve already established, patients conduct their homework on chiropractors online before scheduling an appointment. As a result, a chiropractor’s ability to gain new patients is strongly influenced by their internet reputation.

Poor online reputation can result in a loss of patients. Therefore, chiropractors must keep up with their internet reputations on Yelp, Google, and Healthgrades. Patients should be encouraged to post reviews, and any complaints should be addressed immediately. Without consistent digital reputation management, complaints may be left unsolved for weeks or months, and who knows what impact those reviews would have already had on your chiropractic practice.

Implementing a crisis management strategy during unfavorable events is also integral to chiropractic reputation management.

When a chiropractor takes the time to manage their online reputation, they can be assured that their patients will find only positive, up-to-date information from the chiropractor.

The chiropractor’s ability to gain new patients and keep the ones they already have can be negatively affected. Patients are doing more research online before choosing a physician. To choose a physician, they research their options online.

A chiropractor’s positive online reputation influences patient decision-making. So you can expect more calls and more appointments once you set the gears of digital reputation management into motion.

Independent chiropractic practitioners must build credibility and trust with the public via ratings and reviews.

Bad digital feedback about chiropractors can still be addressed. Instead of looking away from these negative reviews (or lack of feedback online), you can start taking steps to start building a better-looking online reputation.

The process initially may involve handling unfavorable feedback or responding to incorrect information posted online.

The spread of false or damaging information might harm a chiropractor’s reputation and ability to gain new patients.

Reputation management helps chiropractic professionals mitigate the effects of negative publicity. 

When you watch your internet reputation, you can be assured that everything is as it should be. It’s pretty annoying when a practice’s website has out-of-date material that could waste a patient’s time.

Overall, a good internet reputation is crucial to the success of any organization, and the chiropractic profession is no exception. A solid reputation may bring in new clients, keep the ones they already have happy, and help your chiropractic practice expand amidst the recession.

Running PPC Ads and Facebook Ads

Chiropractic clinics have successfully used Facebook ads to attract new patients and book more appointments. Advertising on their extensive network, which includes Instagram, enables you to reach potential new patients based on their location, platform activities, and demographic.

Instagram and Facebook ads typically appear in the user’s newsfeed while perusing other content. However, these ads can also be displayed in other locations. These ads can be videos, GIFs, or images matched with compelling copy.

Facebook has many advantages for chiropractic offices looking to attract new patients and book appointments. Facebook advertising is highly visual and engaging and remains an excellent method to capture the attention of potential patients by offering and telling captivating stories through ads.

Using this “push” promotion technique, you can introduce yourself to a broader audience of potential patients.

Facebook Pixel allows chiropractic offices to “remarket” to people who may have landed on your website before. You can display Instagram/Facebook ads to these “warm audiences.” If done right, this strategy can generate high-quality leads at affordable costs for chiropractic clinics.

Using Google ads allows independent chiropractic practitioners to target audiences interested in chiropractic services. Google Ads also allow advertisers to track whether or not people click on the ad or not.

Google Ads is as simple and effective as it gets.

Google’s PPC (or Pay-Per-Click) ads appear above organic results, so if you’re starting with SEO, you don’t have to worry about boosting your patient acquisition efforts in the first few weeks or months.

PPC ad spend is under your control and can be adjusted as you see fit. PPC advertising can be budgeted for, and the total cost is under your control. In addition, pay-per-click advertising gives you control over where your messages appear. This means that PPC can be used to create highly focused marketing programs.

PPC shows your adverts to the right people at the appropriate time. PPC can generate traffic, sales, and patients rapidly. You can quickly increase patient acquisition rates by using pay-per-click advertising.

PPC helps you get more visitors online for less money and in less time.

Return on investment is the holy grail of any marketing effort. However, regarding increasing your return on investment, PPC is one of the most effective marketing strategies.

PPC and SEO go hand in hand and can rapidly generate conversions from targeted visitors to your website or landing page with its help.

Some patients favor organic search, while others like ads. Combining SEO with PPC ensures you cover all bases. Therefore, displaying paid and organic search results indicates that your content is more relevant than your competitors.

Key Takeaways

In today’s digital age, digital marketing has become a vital tool for growing medical practices and enhancing their reputation. Just like other industries, healthcare professionals can leverage various digital channels to connect with patients and provide exceptional experiences and care. Here are 10 key takeaways from this article:

1. Understanding Digital Marketing: Digital marketing encompasses various electronic media and devices, allowing healthcare professionals to reach patients through multiple online channels. Digital marketing surpasses traditional methods like magazine ads and billboards, allowing you to reach a broader and more engaged audience. With over 75% of Americans using the internet daily, leveraging digital marketing becomes crucial to meet patient preferences and expectations.

2. Online Chiro Advantage: Online Chiro offers a blend of strategy, technology, and expert assistance to help you excel in digital marketing, giving you access to marketing tools and professionals to surpass your practice goals.

3. Diverse Strategy & Channels: Implement a healthcare digital marketing strategy, incorporating email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and Facebook ads to connect with patients and boost your online reputation. Utilize a mix of digital marketing tools, including social media, Facebook ads, SEO, display ads, and video marketing, to engage with patients across different platforms.

4. Website Optimization: Chiropractic web design plays a pivotal role in creating an informative, patient-centered website that offers essential information and enables easy interactions.

5. SEO for Visibility: Employ search engine optimization (SEO) to improve your website’s visibility in search results, attracting organic traffic and potential patients.

6. Enhancing Patient Experience: Utilize chiropractic marketing technologies to engage patients, provide seamless telehealth services, and centralize communication between chiropractors and patients.

7. Streamline Appointments: Implement online patient scheduling for convenience and patient satisfaction, catering to patients’ needs and preferences.

8. Reputation Management: Manage your online reputation by encouraging patient reviews, addressing negative feedback, and leveraging reputation management tools to build credibility. Focus on creating a trusted online brand and exceptional patient experience through your website and social media presence to attract and retain patients.

9. PPC and Facebook Ads: Leverage Facebook and Google ads to target and engage potential patients, offering a visual and engaging way to showcase your services.

10. Continuous Improvement: Keep optimizing your digital marketing strategies, analyze performance metrics, and refine your approaches for better results.

In today’s healthcare landscape, mastering digital marketing is essential to thrive and expand your medical practice. Embrace these strategies to enhance your reputation, attract new patients, and build a strong online presence that resonates with modern healthcare consumers.

Frequently Asked Questions

What makes a chiropractic website different from a regular website?

A digital chiropractic marketing website is specifically designed to promote chiropractic products, services, and information. It may have a dedicated section or page for chiropractic-related content, such as articles, blogs, and chiropractic research, which a regular website may not have.

Digital chiropractic marketing websites must comply with chiropractic regulations such as HIPAA, FDA, and other industry-specific regulations. This means that the website must be designed to protect patient privacy, ensure security, and provide accurate and truthful information.

Digital chiropractic marketing websites must provide a positive user experience, especially for patients who are seeking health-related information or services.

The website should be easy to navigate, have a clear and concise message, and provide useful information to the user. A digital chiropractic marketing website should have a clear call-to-action (CTA) that encourages the user to act, such as making an appointment, requesting more information, or subscribing to a newsletter. The CTA should be prominently displayed and designed to drive conversions.

More and more people are accessing websites on their mobile devices, which means that a digital chiropractic marketing website must be optimized for mobile devices. This includes having a responsive design that adapts to different screen sizes, fast loading times, and mobile-friendly content.

What’s an example of a chiropractic regulation that a digital chiropractic marketing website must comply with?

One example of a chiropractic regulation that digital chiropractic marketing websites must comply with is the Health Insurance Portability and Accountability Act (HIPAA) in the United States. HIPAA is a federal law that sets national standards for protecting individuals’ chiropractic records and other personal health information (PHI).

Under HIPAA, digital chiropractic marketing websites must ensure that any PHI they collect and store is kept confidential and secure. They must implement appropriate technical, physical, and administrative safeguards to protect PHI from unauthorized access, use, or disclosure.

For example, if a digital chiropractic marketing website collects personal health information from patients, such as their name, address, chiropractic history, or insurance information, it must have measures in place to ensure that this information is protected. This may include using secure servers, encryption, firewalls, and other security technologies.

In addition, if the website is used to facilitate chiropractic transactions, such as scheduling appointments or processing insurance claims, it must comply with HIPAA regulations related to electronic transactions and code sets.

Failure to comply with HIPAA regulations can result in significant penalties and fines, as well as damage to the organization’s reputation. Therefore, it is essential for digital chiropractic marketing websites to have a robust HIPAA compliance program in place to protect patients’ privacy and ensure regulatory compliance.

What is Search Engine Optimization (SEO), and how can it grow my practice?

The focus of chiropractic website SEO (Search Engine Optimization) is to improve the visibility and ranking of a chiropractic website in SERPs. Chiropractic SEO involves optimizing the website’s content, structure, and other factors to make it more attractive to search engines, such as Google, Bing, and Yahoo.

The goal of chiropractic website SEO is to increase the website’s visibility, traffic, and conversions by ranking higher in relevant search engine results. This is important for chiropractic websites because it can help attract more patients, increase brand awareness, and establish the website as a trusted source of chiropractic information.

How can email marketing help retain and attract patients to my practice?

Email marketing is a powerful tool for chiropractic websites to engage with their audience, build relationships, and promote their products and services. The first step is to build an email list of subscribers who have opted-in to receive emails from the chiropractic website. This can be done through website sign-ups, newsletter subscriptions, or other lead generation tactics.

Once the email list is established, it is important to define the target audience and segment the list based on demographics, interests, or behavior. This allows for more targeted and personalized email campaigns. The content of the emails should be engaging, informative, and relevant to the target audience.

This can include chiropractic tips, news, promotions, or educational content. The emails should be visually appealing, with a clear and concise message, and a call-to-action that encourages the recipient to act.

The emails should be scheduled and sent at appropriate intervals, such as weekly or monthly, to avoid overwhelming the recipients. The email campaigns should be analyzed and optimized based on open rates, click-through rates, and conversions. This allows for continuous improvement and better engagement with the target audience.

How does Online Chiro stand out from similar services? 

With so many options, picking a website provider can feel overwhelming. So, why not go with the one trusted by leading chiropractic associations? Online Chiro’s services have helped thousands increase their reach with a profitable website. We’re proud to have helped these practices expand & retain their patient base, while lightening their staff’s workload.

What should I, or my staff, do to get started leveraging digital marketing tools?

Your time is valuable, so leave the heavy lifting to the experts at Online Chiro. All we need from you is information about your practice and its goals, and we’ll provide you with everything necessary to establish an online presence that seamlessly grows your practice and patient base.

How much do your services cost? Are any contracts required?

Our plans are designed to exceed your practice’s goals while staying within your budget. Starting at just $59/month, rest assured you never have to worry about long-term contracts or hidden fees.

I already have a new website. Why do I need a new one? 

75% of visitors determine a practice’s credibility through their website design. Answering “yes” or “maybe” to the following means it’s time for a new site:

– Do you want to attract more profitable patients? 

– Does your practice need more 5-star reviews? 

– Do your patients need easier access to online booking, secure forms, and educational resources?

Your Guide To Getting To Page 1 Of Google

The Need-To-Knows of Search

Even if you get most of your patients through word of mouth or referrals, getting on the front page of search engines should be a priority for your practice. Search Engine Optimization (SEO) is key to getting found by local patients and helping your website rank higher in search results to increase your online visibility. Our free guide is here to help you learn the ins and outs of getting to the top of Google.

Here’s what you need to know about search engines, and how to start climbing toward the first page:

– Google processes ~ 8.5 billion searches every day

– Google receives more than 1 billion health-related searches a day, averaging 70,000 searches per minute

– 90% of users say they were likely to click on the front set of results

Two ways to better rankings:

1: SEM (Search Engine Marketing)

SEM immediately places an ad for your practice on the front page of Google. You set a monthly budget, and pay Google a small amount every time someone clicks on your ad. For this reason, SEM is often referred to as PPC, or pay-per-click advertising. It receives fewer clicks than the organic search results, but works instantly.

2: SEO (Search Engine Optimization)

SEO refers to a collection of strategies and techniques that aim to help a website earn a higher placement in the organic section of search results. It can be difficult to earn good results, and the process takes a long time, but first-page SEO is incredibly valuable.

Top 4 SEO Strategies:

1: A mobile-friendly and secure website

Google will penalize your site if it doesn’t have
at least these two capabilities. We recommend responsive design so that your website will display perfectly on phones and tablets. Also be sure that your site uses HTTPS security, or Google will tell potential visitors that it’s unsecure.

2: Content

Content refers to all the information on your site. If Google determines it’s fresh and relevant, you will rank higher than other sites. Prioritize your content for the best results, especially in areas like:

– Home page

– Patient education

– Pictures and videos

– Blog entries

3: Backlinks / Citations

When another website includes a link to your website, this is called a backlink, or a citation. Earn links from relevant and respected websites, and Google will rank your site higher than those with no links.

4: Meta title (title tags)

Optional code in the section of your website’s HTML which tells Google “this is what I’m about!” Optimize it for common search terms like your location and specialties.

Top 6 SEM strategies:

1: Negative Keywords

Allows you to exclude words you do NOT want to be found for, e,g, “free,” “budget,” “malpractice”.

2: Configure Extensions

Make your PPC ads more prominent, more informative, and more functional. Add a phone call button, location information, etc.

3: Link to Specific Subpages

Don’t use your homepage as a destination URL. Instead, use a specific subpage so you can determine which patients reached your website through a PPC ad.

4: Be Specific

Highlight specific services you want to be found for, e,g, “pediatric doctor” instead of “doctor” Specificity raises relevance, which raises search engine ranking, which raises ROI.

5: Use Multiple Ads Per Adgroup

An “adgroup” is the idea or service you’re trying to rank for. Creating different ads with slight differences within each adgroup will allow you to determine which perform well, and which aren’t worth paying for.

6: Use a Schedule

You can adjust when your ads will display within Google Ads. This will allow you to stretch your PPC budget over a greater period of time. Ramp up during slow periods, and remove advertising on days when your practice is closed.

Uncover The 5 Ways To Seize Control Of Your Online Reputation

Help More Patients Find Your Chiropractic Practice

As the internet evolves, so does the way patients hear about you. While in-person word-of-mouth recommendations and newspaper ads were once enough to drive traffic through your doors, they are no longer the most efficient or cost-effective marketing strategies.

But that doesn’t mean things have changed that much. Word-of-mouth referrals are still the best way for patients to learn about your chiropractic practice, but now take the form of online listings and reviews.
Best Platforms to Find a Chiropractor:

– Online Directories

– Review Sites

– Search Engines

– Maps

– Applications

– Practice Websites

Keep reading to learn how online directory listings and reviews can make or break a patient’s decision to choose you as a provider.

1. Online Directories: Where Most Patients Find You

Your website may be your official platform, but it is only a fraction of your online presence. Did you know over half of all patients pick a provider based on information found outside their official website?

Patients will likely find your practice information in an online directory first. You’ve probably used one before, like Yelp and Google Maps, but there are also online directories that cater to chiropractic practices, like ZocDoc and WebMD.

Online directories enhance your practice’s visibility and help you rank higher on search engine results. When they actively search for a provider online, patients are often ready to book an appointment as soon as possible, and you want to make sure they can easily find you in those search results. Since less than 25% of people click past the first page of Google, appearing at the top of these searches can be hugely valuable for you, especially if your practice is in a densely populated area.

2. Inaccurate Information Drives Patients Away

Now you know your online presence goes beyond your practice’s website. You appear on many online directories, such as maps or review apps, even if you didn’t create these listings yourself.

Did you know some of these online listings likely contain incorrect data about your practice?

Directory sites combine web crawlers, user-submitted data, and business-submitted data with complex algorithms to determine what content is accurate and should be displayed online. However, these solutions sometimes get the data wrong, which is why:

– Nearly 70% of healthcare listings lack correct phone numbers

– Almost half of all healthcare listings contain basic address errors, misdirecting patients

– Close to 30% of these online listings have at least one name-related error

If someone searches for your practice and gets outdated contact or address information, they may not be able to contact you, or their maps app will take them to the wrong location. Patients will understandably choose another provider if their first experience is negative or confusing.

So what’s the most important thing you can do for prospective patients? Ensure your practice information is accurate wherever you are listed online.

Is Your Online Reputation Hindering Your Practice’s Success?

Schedule a FREE Reputation Analysis to uncover issues affecting your practice. Plus, kickstart your journey with a new reputation management and website bundle free for 2 months.

3. Quality Listings = Better Search Ranking

Your listings influence your ranking on search engine result pages (SERPs). Search engines, like Google, use algorithms to determine the consistency of your practice information wherever it appears online. Practices with consistent listings rank higher than those with outdated or incorrect data.

– As technology evolves, so does the way patients connect with a chiropractor. In fact: 90% of US smartphone users count on their devices for reviews, directions, and other location-based services

– Nearly 75% of people with voice-activated speakers, like Amazon Alexa, claim this technology is part of their daily routine. These devices do not display information on a screen but audibly through a speaker. That means it’s especially vital to ensure the accuracy of your practice data wherever you appear online.

Consistent, quality listings help you rank higher, appear more established, and stay ahead of your competitors. Remember, people rarely click past the first page of Google results. Practices that do not maintain their listings fall to the bottom of search results, hurting their visibility, credibility, and profits.

4. The Dangers of Duplicate Listings & How to Avoid Them

Duplicate directory listings are a data quality issue all types of businesses can face, but they can significantly impact your ranking. When web crawlers come across multiple versions of contact or location information, they cannot tell if that data belongs to the same practice or if it belongs to several different ones.

This confusion prompts the directory to create duplicate listings, causing patients to leave reviews in various places instead of the primary listing associated with your practice. Online reviews play a role in your search ranking. When they are scattered, your practice will likely not appear on the first page of Google results because web crawlers cannot verify if they belong to your practice.

5. Online Reviews Encourage Confidence in Your Practice

Consumers’ appetite for information is voracious and still growing. 93% consult online reviews in their buying journey, but this doesn’t just matter to retail stores or restaurants. Consulting reviews have become a critical step in the patient process and can make or break their decision to choose you.

Positive reviews give patients confidence and peace of mind in choosing your practice, while negative ones do the opposite. Healthcare ranks as one of the top industries where reviews influence credibility the most. In fact, 81% of patients rely on reviews to select a provider, and this reliance has nearly doubled since pre-pandemic days.

If managing and enhancing your online presence feels overwhelming, it may be useful to outsource to a third party with industry insights like Online Chiro. These solutions can help you reach more patients, appear more credible, and improve your website while you focus on what matters most– your patients.


With technology constantly changing, keeping up with patient needs and staying ahead of competitors relies on the strength of your online presence. Maintaining your listings on Google Maps, Yelp, and wherever else you appear online improves your practice’s visibility, profitability, and patient base.

Getting started has never been so simple. With one affordable service, you can enhance your search ranking, strengthen your online reputation, manage your website, social media, and more. No matter what your needs are, Online Chiro has a custom package fit for your chiropractic practice. In your free one-on-one consultation, count on one of our Marketing Specialists to develop a customized strategy that gets you more positive reviews and more booked appointments.


nline Chiro is a unique, affordable online marketing service for chiropractors, offering powerful websites, advertising, social media, reputation management, search engine solutions, telemedicine, and patient education. Unlike most digital marketing services, we have deep insight into the chiropractic industry, which allows us to seamlessly market practices and maximize our clients’ success.

Trusted by dozens of premier Chiropractic associations, Online Chiro prides itself in building strong online presences that attract more patients, save time and money and simplify your processes. All under one roof. For more information, or to see a demo, visit onlinechiro.com.

Get in touch!